Posted by Lindsey Anderson

Marketing, in general, is a multi-step process that requires our hard work and dedication to see things through to completion. We know this, we’ve practiced it, and we’re still tinkering with the very best ways to achieve the results we want. However, with all the focus we put on marketing, have we been ignoring something just as important all along? Cold market prospecting is half of the successful equation, and learning how to utilize the power of prospecting to your advantage will certainly give you the leg up you’re looking for in terms of generating

Posted by Lindsey Anderson

Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a

Posted by Lindsey Anderson

Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business.  It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work.  Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS

Posted by Lindsey Anderson

Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don't necessarily need an expert to juggle and maintain all your online marketing needs. It does, however, take a lot of effort. You need to be willing to pour your sweat and tears into this one, guys. Don't panic. As an expert on this stuff, I can get you started on the right path to handling

Posted by Lindsey Anderson

WordPress is a dream come true for a lot of internet marketers. It allows non-techies do a lot of technical things.  A WordPress plugin called SumoMe promises a FREE version that will help you build your list all with the click of a button.  Is it true or do they just want you to upgrade?  Below is a review of the FREE version of a WordPress Plugin called SumoMe. SumoMe is an essential part of many of the top internet marketing blogs. WHAT IS SumoMe? SumoMe is a WordPress plugin that offers a plethora of tools to

Posted by Lindsey Anderson

Have you ever heard those "lifestyle stories" of entrepreneurs sitting on a beach drinking Mai Tais while their business is generating millions of dollars? You're probably thinking they are living the good live because they've turned over the day-to-day operation of drumming up sales to an employee, but that's not always the case.  Find out more on today's #WhatIsWednesday. This secret weapon goes by a lot of names: drip email campaigns, marketing automation, life-cycle emails, auto responders and automated email campaign. For today, I’ll stick with my favorite, drip email campaign. I like "drip email" because

Posted by Lindsey Anderson

It's important for all small businesses find importance in growing an email list.  Did you know it can be a lot like gardening? After moving to Portland last year, I decided it was time to finally take after my mother, and grow a beautiful garden.  In the past, I’ve been known to have a bit of a “black thumb,” finding a way to instantly kill any plant that I touched. Well, that’s over now!  I’m in Portland, where my husband informs me that “things just grow,” so it’s time to plant! As I’m digging in the

Posted by Lindsey Anderson

How to get organic traffic to your website? Everyone wants to know how to get more eyes on their site. When we pour a ton of blood, sweat, and tears into a website for our business, it's essential that it succeeds. You're likely here for the same reason: to learn how to get traffic to your website. You've come to the right place. It's not a simple process, and it's anything but a straight road to success. Getting traffic to your site, when literally millions of other sites are fighting over that same traffic? Yeah,

Posted by Lindsey Anderson

For most people, daily email marketing automation is an idea that makes them nervous more than anything else. People are weary of daily content if only because they don’t want to bother their audience or bombard them with their presence over and over again. However, what people fail to realize is how beneficial daily content can be for those who know how to utilize it. Though it may seem daunting, email marketing automation is a process that can give you insanely good results, and we’re here to make sure you know the truth about daily

Posted by Lindsey Anderson

Here we are, in the middle of our series on "how to write a persuasive white paper."  This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers.   If you missed the previous two segments, White Paper Marketing and White Paper Title, don't forget to give them a read. This segment is going to outline your white paper format.  I am going to let you in on a very specific white paper format and share some examples that will take your white paper from boring to brilliant.  So,