The Spotlight Effect

The Spotlight Effect in Online Marketing

The first “C” in the CLICK Technique stands for Curiosity, and I’ve found that more often than not, it’s the step that people have the most difficulty with.  People can feel overwhelmed with the prospect of delivering captivating content to pique people’s curiosity, especially when I tell them that the best content for this is […]

Are Skills Born or Built?

skills born or built

I’ve met a lot of people who stop themselves from doing something new because they don’t have the skill or they think it’s not something they can handle. Well, I’m here to answer the question, are skills born or built? And the answer is easy—they are DEFINITELY built! Your brain is like any other muscle. […]