The first “C” in the CLICK Technique stands for Curiosity, and I’ve found that more often than not, it’s the step that people have the most difficulty with. People can feel overwhelmed with the prospect of delivering captivating content to pique people’s curiosity, especially when I tell them that the best content for this is PERSONAL content. Re-posting a link or an inspirational picture is easy enough, but actually putting yourself out there? Yikes! What is The Spotlight Effect? I understand the nerves that spring up from taking on this endeavor. I know the feeling
I've met a lot of people who stop themselves from doing something new because they don't have the skill or they think it's not something they can handle. Well, I'm here to answer the question, are skills born or built? And the answer is easy—they are DEFINITELY built! Your brain is like any other muscle. The more you exercise it or practice new skills, the better it becomes! So exercise that muscle, block out the time, and commit. You can develop digital marketing skills; it just takes commitment.