Today, let’s delve into the transformative strategy of how to leverage podcast interviews for your online business. I’m joined with special guest, Lyndsay Phillips, and in this episode, we break down how to use podcast interviews to attract premium clients and fill your marketing funnels.
Guest Introduction:
Our expert guest today is Lyndsay Phillips, a seasoned professional in podcast guesting and strategic business development. Lyndsay, a former VA turned content marketing firm owner, specializes in podcasting. Her mission? Empowering clients to extract maximum value from podcast appearances while enhancing their industry authority.
How to Leverage Podcast Interviews For Your Online Business: Key Takeaways:
The Power of Podcast Guesting:
- Unlock the potential of leveraging other people’s audiences for unparalleled visibility.
- Cultivate meaningful relationships with hosts, tapping into vast networks of engaged listeners.
- Reach thousands of targeted individuals instantly, all without spending a penny on ads.
Positioning Yourself:
- Showcase your podcast appearances on platforms like LinkedIn, solidifying your online presence.
- Establish a media page on your website, spotlighting the diverse shows, stages, and summits you’ve participated in.
- Elevate your authority by publishing episodes on your website, emphasizing your expertise.
Show Notes Mastery:
- Take command of your content with compelling show notes for impactful guest appearances.
- Request raw video files from hosts for versatile content repurposing on platforms like YouTube.
- Maintain brand consistency across social media with personalized graphics and thumbnails.
Content Repurposing:
- Effortlessly repurpose video content into bite-sized pieces for platforms like Facebook, LinkedIn, and Reels.
- Optimize titles, descriptions, and timestamps for heightened engagement.
- Drive traffic to your website by strategically incorporating links to show notes and additional resources.
Podcast Leveraging System:
- Showcase podcast episodes prominently on your website, ensuring sustained visibility and authority.
- Maximize exposure by distributing content strategically on YouTube, LinkedIn, and various social media channels.
Key Quotes:
- “Unlock new audience segments by leveraging other people’s audiences.”
- “Position yourself as a sought-after expert in your niche.”
- “Avoid burnout by extracting gold from podcast guesting, instead of creating new content on the fly.”
Resources Mentioned:
- Lyndsay’s podcast & website: https://smoothbusinesspodcasting.com
- Lyndsay’s Instagram handle: https://www.instagram.com/smoothbusinessgrowth
- Lyndsay’s Facebook business page: https://www.facebook.com/smoothsailingbg
- Lyndsay’s free resource: https://www.leverageyourpodcast.com/free
- My upcoming free masterclass, Scale Up In 2024: The Strategic Plan For Scaling Your Million Dollar Online Business In The New Year
Conclusion:
Implementing these powerful strategies will transform a single podcast appearance into a goldmine of content for your online business.
