Welcome to The Lindsey Anderson Show! Today’s guest is Ricky Cedillo, a top-producing real estate agent in Oregon who has mastered social media to grow his business. Ricky shares his journey from working as a correctional officer to becoming one of the top producers in his field. In this episode, we dive into how Ricky uses social media to grow his business and build relationships with clients, even during slower periods. You’ll hear about his creative strategies for content creation, like funny reels, and how he uses direct messages to foster genuine connections with potential clients.
Guest Introduction
Ricky Cedillo is a real estate agent in Oregon with over two and a half years of experience. He’s part of a high-performing team ranked among the top 10 in Oregon. Ricky is also a certified mentor, relocation specialist, and certified real estate negotiation expert. His business is built on providing exceptional service to his clients, with a strong emphasis on leveraging social media to grow his business and connect with his community.
Leveraging Social Media to Dominate the Real Estate Market – Key Takeaways
- Social Media as Free Advertising: Ricky explains how social media is a fantastic, low-cost way to market, allowing him to reach a larger audience for essentially no cost.
- Building Relationships Over Content: It’s not just about posting content, but about connecting with people. Engaging in DMs and nurturing real relationships is key to growing a business.
- Social Media Strategy: Focus on building relationships within your community and online groups to stay connected with your audience.
- Personal Touch: Ricky’s business thrives because he shares content that resonates with his target audience, focusing on real, meaningful connections rather than just selling.
- Consistency is Key: Even during busy periods, Ricky makes time for social media interactions, ensuring his online presence stays strong.
- Community Building: Ricky prefers using his personal social media accounts over a business page because it allows him to engage directly with his community and create meaningful connections.
Additional Insights
- Handling Criticism with Kindness: Ricky shares an insightful story about how responding kindly to negative comments on his posts turned a troll into two potential clients.
- The Power of Comments: Ricky explains how responding to comments on your posts boosts your visibility and can lead to new business opportunities.
- Balancing Social Media and Real Estate: Managing social media while running a busy business can be challenging, but it’s necessary for continued success.
Engagement Strategy
- Commenting vs. Liking: Ricky emphasizes the importance of commenting on posts rather than just liking them. Commenting adds more value and keeps you visible in your audience’s feed.
- Front and Center: Ricky compares social media engagement to being a shoe associate who stays visible, ensuring that you’re the first person clients reach out to when they’re ready.
- DMs as a Strategy: Ricky uses Instagram DMs to initiate conversations and build rapport, turning followers into potential clients.
- Commenting on Stories: Ricky engages with people by commenting on their Instagram Stories, asking questions that encourage conversation and boost algorithm visibility.
Key Quotes
- “You can’t beat free advertising. As a small business owner, you can’t really beat that.” – Ricky Cedillo
- “Social media is about relationships, it’s not just about the content. It’s about connecting with people and having real conversations.” – Ricky Cedillo
- “I love killing them with kindness because you can’t be mean to someone who’s extra nice.” – Ricky Cedillo
- “That one video got me in front of thousands of people. Imagine if I continued to just make videos.” – Ricky Cedillo
- “Put as much into it as you want out of it. The more you put in, the more you get out.” – Ricky Cedillo
Resources Mentioned
- Follow Ricky on Instagram: https://www.instagram.com/realestaterickyy
- Connect with Ricky on Facebook: https://www.facebook.com/ricky.cedillo.3
- Contact Ricky: https://ricardocedillo.exprealty.com/
- Join my upcoming free LIVE masterclass: https://www.lindseya.com/workshop
