Using promotional videos is a pretty familiar realm to all marketers. But with the creation of such platforms like YouTube and social media like Instagram and Facebook, the way promotional videos work has changed drastically. If earlier it was enough to air a marketing video on TV, today it is required to follow the rules of the new video marketing platforms in order to reach wider audiences. Nevertheless, video marketing definitely pays off. According to Optinmonster with the reference to Aberdeen Group, video marketers get 66% more leads per year and achieve a 54% increase in brand awareness.
Online marketing has effectively taken over the driving seat when it comes to marketing efforts currently in use by many business organizations. And even though the rise of digital or online marketing may have started to eclipse traditional activity, the reality is that the two easily tie together. Companies that are able to integrate offline and online activity get to maximize on all the marketing tools already available in the market. This helps them to create an approach that can resonate with its audience. It is worth noting that you may have access to an entire group already
Are you looking to start a business, or elevate the one you already have? Are you struggling to find fulfillment both at work and at home? Maybe you just feel stuck, and you're looking to add some momentum back to your life. No matter who or where you are, it's never too late to seek some help. There's an incredible network of coaches looking to help you with everything from your business to your personal life. Whether it's business practices, spending habits, self-confidence, or something else entirely, there is someone out there who has been where you are
Cori Wamsley is our special guest on today's episode of Traffic and Leads Podcast. She is an author herself, as well as a writing coach and book editor, Cori knows what it’s like to go about writing your very first book. Additionally, she also knows how to construct a book that you can be proud of. Together, she and I talk about her background in being a writer, the kind of things you can expect to work on if she’s your book coach, and some of the best tips for the beginning. Let’s get started! Click here to listen
You couldn’t possibly spend five minutes online without stumbling upon an ad for this company or a promotional video for that brand. We live in an age where everything is online, and any business hoping to achieve any form of success has to invest in its online presence. While social media is a large factor in the success of any business, it is search engine optimization that really makes the difference, and it plays the biggest role in how well your brand can reach your target audience. Through SEO, your search engine ranking will improve, and your website
So you've started a business, and you're looking for a change. Maybe things aren't working out the way you expected. Maybe you feel like you've plateaued. Maybe you're doing great and just want to push yourself even further—a little help always goes a long way, right? In any case, congratulations! If you're looking for help growing your business you've come to the right place. The internet is an expansive landscape full of resources to help you expand your business. Searching for them on your own could take days, months, even years! But perhaps you're too busy to spare
For every good digital marketing company, there are probably two more that fail to live up to their clients’ expectations. According to a 2019 post on HubSpot, only 22% of all businesses are happy with their conversion rates. This means they are stuck with digital marketing services which leave a lot to be desired. As a business owner looking to get an edge over your competitors, you need to pick the digital marketing services that working for you and shun the strategies that are draining your budget without positively impacting the bottom line. A lot of companies out
The goal of membership websites is to acquire and retain members. This usually means delivering two sides of the same coin -- valuable content such as a free blog or other content that converts visitors into subscribers. Let’s look at best practices of profitable membership websites, including some easy, small adjustments that can fuel profits on your own site. 1. A blog and fresh content Public blog posts help you capture new members; they will drive traffic because of these search engine ranking factors: Regularly updated content. Increased use of relevant keywords in a meaningful way. This is
Vin Clancy is our special guest on today's episode of Traffic and Leads Podcast. Vin knows some of the best ways to gain more traffic and leads towards your businesses revolve around growth hacks. He’s been in this business for a while, and currently, he helps small businesses grow their business through the cheat codes of the internet. Let’s get started! Click here to listen to this episode!
When you exist in the world of online business, the number one thing you need to have is a strong digital marketing foundation. If you hit the ground running without anything to support yourself or your business, then you’ll find yourself at a loss when it comes to finding success. Luckily, it’s easier to succeed than you think! You don’t always need to go at it alone; in fact, reaching out to experts in the field who are willing to work with you is something that’s well worth the risk and the payoff. Making sure that you have