Posted by Lindsey Anderson

Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it's harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a market platform, doesn't it? Millions of people access Facebook regularly to connect with content they enjoy. Why not use it

Posted by Lindsey Anderson

Welcome back to another riveting edition of #whatiswednesday! This week, we are going to tackle Anchor Texts. What is that, you might ask? It’s really not so complicated. All anchor text is, is text on the page that links to another page. For example, let’s say you have a cooking blog and you are showing someone how to make lemonade (let’s keep it simple). So, you might have this text on your page: Super Delicious Lemonade Ingredients: Water Sugar Lemons Now, let’s say you have a page full of all of your other recipes involving lemons that you

Posted by Lindsey Anderson

Protecting your intellectual property is something that you may not often think about. As business owners, we are often also content creators. We have blog posts, articles, books, videos, podcasts, seminars, and more. So much of what we do revolves around creating content to reach out and connect with our audience and clients. Protecting that content should be high on our list, but it often gets glossed over due to its technical nature. Things like copyrighting and IP laws can be difficult to mentally wrangle, even for professionals. So, let's skip it, skim over the law-heavy, jargon-filled sections

Posted by Lindsey Anderson

I remember my first day of the third grade more vividly than the beginning of any other school year.   My parents had moved across town, and I was starting in a new school district.  Nobody knew anything about me.  Was I nice, funny, good at sports, able to help with their math homework?  I was a complete mystery.  You might say I was starting out with zero “likes”.  How nice would it have been to be able to walk into class on that first day with the reputation of being liked by thousands of people?  I mean,

Posted by Lindsey Anderson

How to get organic traffic to your website? Everyone wants to know how to get more eyes on their site. When we pour a ton of blood, sweat, and tears into a website for our business, it's essential that it succeeds. You're likely here for the same reason: to learn how to get traffic to your website. You've come to the right place. It's not a simple process, and it's anything but a straight road to success. Getting traffic to your site, when literally millions of other sites are fighting over that same traffic? Yeah, it's not easy.

Posted by Lindsey Anderson

Today we are going to discuss the 50 Best Social Media Management Tools That Will Help Grow Your Business. Just like the offline marketing, online marketing is super important as we are living in a digital world where technology is taking over everything. Social media is one of the most important tools to use with your digital marketing campaign. The way you can reach out to your customers is innumerable in this technological day and age, and harnessing the power of these platforms can only expand the way that you do business. However, being in control of these platforms

Posted by Lindsey Anderson

Need people to start coming to your website immediately? There is a way to do it, and it's today's topic for ‪#‎whatiswednesday‬. A search-engine or social media campaign will drive traffic and sales, but it can be a long time before you see any results. If you are short on patience but not on the budget, then you can drive traffic to you immediately with Pay Per Click. PPC is an online marketing strategy that allows advertisers to pay a fee each time an ad or link is clicked vs. earning those visits organically. How to Recognize Google

Posted by Lindsey Anderson

As an entrepreneur, following other successful small businesses and experts is a great way to check in with the business world and also get more ideas for your small business or startup. Something that might be more of a challenge in your business might have been figured out by someone else. So maybe you've been doing some thinking, and you want to take a big step, but you're not sure what it would look like. If that's the case, let me introduce you to the Top 49 Small Businesses & Experts You Need to Follow. In this list, you're

Posted by Lindsey Anderson

Making sure that we’re getting the most out of our marketing strategies is vital when it comes to successful online marketing. However, with all of the focus we put on outbound marketing, we should be putting the very same effort into inbound marketing strategies. What are the best ways we can be reaching out to our audience? What are the best ways to create a foundation audience? And how do we utilize all the space we can to ensure that what we’re doing is resonating with the audience we’re trying to create? That’s where Dan Moyle comes in.