Posted by Lindsey Anderson

Have you ever shared content from blogs, industry publications, Tweets or Facebook posts with your customer or prospects? Well congratulations, I have a new official title for you – “Content Curator.” It’s an official title and something you should take seriously because it’s an important role in generating more traffic and leads to your website. It's today's #WhatIsWednesday. What is content curation? Similar to a museum curator whose duties are to obtain artifacts and exhibits and arrange them in a logical way for people to look at, your job as a content curator is to take the vast

Posted by Lindsey Anderson

Online marketing is a game we’re all very used to playing at this point. However, with all the people that tell you different ways to achieve maximum success, which ones are you supposed to listen to? And do any of them matter if you’re not staying relevant and topical to what your audience desires? Consistency in marketing is an extremely important topic to discuss, and it’s something that many people seem to falter at. So how do we achieve a perfect level of consistency with our content without being overbearing? Julie Kratz has the answer. Julie works for

Posted by Lindsey Anderson

Google Adwords Best Practices The online world of marketing and advertising can be a lot to handle. With various things to worry about such as Google AdWords, social media, launches, webinars, and Facebook ads on top of trying to manage your own strategy among the sea of tactics and third-party recommendations, finding a middle, solid ground to start on can be challenging. Feeling overwhelmed is all right. You’ve made the first important step: seeking out Google AdWords help. It’s a lot of information to take into account at once, regardless of how seemingly easy the process can be.

Posted by Lindsey Anderson

In the wide world of business, so much emphasis is put on what’s “Bigger.” It's good to have a large, successful business, of course, but no business becomes the company of your dreams overnight. Everyone starts somewhere. Maybe you're in the early stages of building your business—you've worked hard, stayed dedicated, and you know there's a vibrant market out there just waiting for your great idea! However, you may not be sure where to go from here; hard work and passion got you this far and will carry you even further, but maybe you're looking for something a

Posted by Lindsey Anderson

Some of the best ways to ensure that we’re getting the traffic we need is by utilizing the power of user generated content marketing. It’s been said before that if you really want your business to grow, you can do it with OPM, or “other people’s money”. Harnessing that power gives you the chance to spread your message faster and more effectively! When it comes to user generated content marketing, it works the same way. By harnessing the power of OPC, or “other people’s content”, you can expand and send your message faster, all while reaching a wider

Posted by Lindsey Anderson

Have you ever heard those "lifestyle stories" of entrepreneurs sitting on a beach drinking Mai Tais while their business is generating millions of dollars? You're probably thinking they are living the good live because they've turned over the day-to-day operation of drumming up sales to an employee, but that's not always the case.  Find out more on today's #WhatIsWednesday. This secret weapon goes by a lot of names: drip email campaigns, marketing automation, life-cycle emails, auto responders and automated email campaign. For today, I’ll stick with my favorite, drip email campaign. I like "drip email" because it paints a

Posted by Lindsey Anderson

It's important for all small businesses find importance in growing an email list.  Did you know it can be a lot like gardening? After moving to Portland last year, I decided it was time to finally take after my mother, and grow a beautiful garden.  In the past, I’ve been known to have a bit of a “black thumb,” finding a way to instantly kill any plant that I touched. Well, that’s over now!  I’m in Portland, where my husband informs me that “things just grow,” so it’s time to plant! As I’m digging in the dirt in the

Posted by Lindsey Anderson

Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it's harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a market platform, doesn't it? Millions of people access Facebook regularly to connect with content they enjoy. Why not use it

Posted by Lindsey Anderson

Welcome back to another riveting edition of #whatiswednesday! This week, we are going to tackle Anchor Texts. What is that, you might ask? It’s really not so complicated. All anchor text is, is text on the page that links to another page. For example, let’s say you have a cooking blog and you are showing someone how to make lemonade (let’s keep it simple). So, you might have this text on your page: Super Delicious Lemonade Ingredients: Water Sugar Lemons Now, let’s say you have a page full of all of your other recipes involving lemons that you

Posted by Lindsey Anderson

Protecting your intellectual property is something that you may not often think about. As business owners, we are often also content creators. We have blog posts, articles, books, videos, podcasts, seminars, and more. So much of what we do revolves around creating content to reach out and connect with our audience and clients. Protecting that content should be high on our list, but it often gets glossed over due to its technical nature. Things like copyrighting and IP laws can be difficult to mentally wrangle, even for professionals. So, let's skip it, skim over the law-heavy, jargon-filled sections