Posted by Lindsey Anderson

It's no secret that marketing can be pretty tricky. Finding the right strategy for your audience and your budget can take a lot of time and work, and many businesses have accidentally sunk money into campaigns that were too costly or didn't pull in a good enough ROI. In a previous post, we talked about the 'Iron Triangle of Digital Marketing Success: results, cheap, and fast. Businesses can only ever prioritize two out of the three, and the third side is dependent on the other two. The iron triangle is useful for determining what you think is important

Posted by Lindsey Anderson

I’ve been in business for twelve years generating traffic and leads, and here at my company Traffic and Leads we are really, really good at helping our clients with digital marketing. With my team of ten people, I’ve been able to help a myriad of different kinds of clients: online sales, business coaches, bricks and mortar, etc. But if I had to pin it down, I’d say my marketing superpower is using someone’s content to generate quality traffic and leads that get them paying clients! If you’re willing to make the content (online videos, blog posts, mailing lists,

Posted by Lindsey Anderson

SEO (Search Engine Optimisation) is what most often let a customer find a company. However, with so much online noise and clutter, it is essential that your website ranks on the first page of Google’s results – otherwise, you, however amazing you are, will not be seen. Put simply, if you want your business to be found in the modern online world, you need exceptional SEO. There are many factors which come into play when optimizing your site for Google and search engines: technical factors, the quality of content, and not least of all SEO. Know Your Keywords

Posted by Lindsey Anderson

When it comes to digital marketing one thing that many businesses seem to assume is that content is just content. Of course, this can in some ways be true, but if you really want to make sure that your business has the boost that it needs, then you need to know the different types of advertising content that you can use to promote your business. The two main forms that you are likely to hear is native content and sponsored content. But what are the differences between them? Native content Native content should really be known as native

Posted by Lindsey Anderson

Regardless of the type and size of your business, the importance of marketing can never be understated. It is what helps your target market find you, and it helps you establish a presence in your industry. Because of how essential it is to the success of any business, it’s a given that you’re going to have to invest in marketing. The only problem is that the cost of marketing varies between products, businesses, and markets. There isn’t a definite value to place on how much you need to spend on marketing. No business owner in their right mind

Posted by Lindsey Anderson

A website that’s not maintained on a regular basis can get infected, then slow down and begin to use all of its resources, create email problems, and culminate in the fact that everything stops working altogether. When your website is down, it automatically wastes money because the business is on a standstill, and people can’t contact you because they see a blank page on your website. What Can Go Wrong? Here’s an example that happened to some hosting providers in the world. During regular monitoring, a moment was noticed when the load on one of the shared hosting

Posted by Lindsey Anderson

Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, I am talking about one of the most important things you need to do as digital marketing is to build those digital marketing calluses. Don’t be afraid to try and fail when it comes to testing new ways to reach out to your audience. There are a lot of tips and tricks you can bring under your belt when you’re starting out, and these things are designed specifically to help you build up a confident demeanor, and a reliable audience that wants

Posted by Lindsey Anderson

In a perfect world, many often think that they can achieve digital marketing success in a quick and easy way. They assume that they can get high-quality results, they think that those results can come quickly, and they think that they can achieve these results on a low-cost budget that won’t send them into the deep end of debt. Unfortunately, we don’t live in a perfect world, and in the end, you’ll have to choose which two things you’ll want to prioritize for your long term digital marketing success. The Iron Triangle of Marketing is a technique that

Posted by Lindsey Anderson

Webinars are one of the best ways for marketers and business owners to get their message about a specific topic across to their audience. In comparison to articles or quick videos, webinars give digital marketers the time, space, and energy to talk about what they need to in-depth and without sparing any expense. That’s why when going forward into a new year, it’s important for us to know what the best webinar platforms are and the kinds of software we should be using to make sure that the webinars we’re hosting provide high-quality audio and video. That’s where

Posted by Lindsey Anderson

There is no denying that the Fulfillment by Amazon (FBA) marketplace is an exciting and dynamic space that allows many people financial freedom and the ability to grow a business quickly. In fact, you might be one of these people! However, there comes a time when you might need to sell your Amazon online business for whatever reason, whether it’s because you’re expanding your portfolio into other business ventures or you want to retire and focus on other aspects of your life. Your next move would be finding out how to sell an Amazon business, and here are