Posted by Lindsey Anderson

Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is a perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we will go over how to find your customer avatar and what a good customer avatar looks like. Why is a customer avatar important? Marketing without an

Posted by Lindsey Anderson

To run a successful business in this digital era, you need to employ the best digital marketing strategy. Search Engine Optimization is one of the best options, as it ensures your website ranks top on Google. However, the mistake that many business persons make is that they design an SEO campaign and rest at that. You need to keep track of your SEO plan, evaluate it using serpbook SEO rank tracking, among other efficient tools and improve on areas that are underperforming. The question remains, is SEO a difficult channel compared to others? When it comes to enhancing

Posted by Lindsey Anderson

The internet certainly has changed how we do things in a way that no one would’ve thought possible a couple of decades go. Transferring money to distant countries became a click away, finding any kind of information doesn’t require a trip to the public library anymore, and more importantly, you can buy anything you want online.  E-commerce has become quite relevant over the past few years, and it’s one of the biggest industries in the world, with at least 1.6 billion buyers in 2017 and trillions of dollars spent. These numbers are even expected to grow even more

Posted by Lindsey Anderson

Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do. Here’s an example: a young man named Jacob owns a small photography business in Anchorage, specializing in portraiture. To gain new clients,

Posted by Lindsey Anderson

Social media marketing is an easy beginner step for anyone who’s looking to expand into the world of online marketing. It’s also easy to state that the most popular—and important—of social media websites to be on is Facebook. However, allow me to make a bold claim: I believe that all small business owners need to be on Instagram. That’s right—Instagram. Though it might not seem like the ideal place to cultivate an amazing and engaging audience, Instagram is making itself a staple in the world of online marketing, and I’ve got some incredible Instagram marketing tips that’ll help kickstart

Posted by Lindsey Anderson

Online lead generation is key for just about every business – from eCommerce stores to service companies like plumbers, contractors, and electricians. But generating online leads isn’t always easy, even if you’re using the right tools and strategies. So, in this article, we’ll be discussing a few of our top tips for online lead generation. 1. Start By Taking Another Look At Your Landing Pages Landing pages – which are pages of your website designed to get a customer to click a “Call To Action” (CTA) are the lifeblood of any good online lead generation strategy. Because of

Posted by Lindsey Anderson

Have you started a business, and you’re hungry for success? Finding a business coach may be the answer you’re looking for! An online business coach can accelerate your business results in ways you may never have expected. If hiring a business coach is something you have considered in the past, or you’re considering it right now but still aren’t sure, allow me to show you a few of the benefits of hiring an online business coach. I think you’ll be pleasantly surprised by the benefits they offer, and by the end, I hope you consider hiring one! A

Posted by Lindsey Anderson

Hi,everyone! I’m so excited to have a chance to talk to you about myappearance on John Lagoudakis’ podcast! John’s a top 100 Clickbank Affiliate and one of Australia’s most trusted marketer on the internet. He started his very first online business in 2007 and throughout the years he has built several Internet-based successful online businesses since then. He’s been featured on CNN Money, Forbes, Fortune, Inc., the Today Show, as well as Newsweek. When you tune into the podcast, you’ll find that a lot of the information discussed can be pretty useful for anyone who is looking to

Posted by Lindsey Anderson

Depending on who you ask, social media is either a dead-end for B2B lead generation or a fruit ripe for the picking. Can you really generate leads for your business via social media, or is it a waste of your valuable time? B2B lead generation via social media is a bit of a hot topic - some people swear by it, others say it's totally useless. But there are specific approaches to social media that make it, not only viable for B2B, but essential. Using social media to generate leads for your business is not impossible. Unfortunately, most

Posted by Lindsey Anderson

Have you been thinking about starting your own eCommerce project? The idea is quite attractive as there is no ceiling as far as profits go, and recent projections predict that eCommerce will continue to grow in the future. Now is the perfect time to start. However, if you are too eager and jump right into it without proper preparations, do not be surprised to see the project fail before you even manage to break even for all the expenses that went into everything. You should be thorough and have a clear idea of what you want to accomplish.