Posted by Lindsey Anderson

Here at my company, Traffic and Leads, my team and I are experts on digital marketing, and we also know all the secrets to get more sales. So, what is the difference between a good idea and a good idea that makes sales? There are three fundamental aspects to getting sales; I call it the Sales Stool. The first leg of the stool, one that I see many entrepreneurs miss, is audience. Many people miss out on narrowing their audience because they feel their service or product could be useful to almost anyone, but driving sales means focusing

Posted by Lindsey Anderson

Whether you’re selling homemade jewelry or your own services as a freelancer, you might be thinking about opening an online store. There are many advantages, after all. An online store can extend your reach, smooth your interaction with customers, and allow you to process orders that much faster. No matter what it is that you’re planning to sell, there are a few things that you should take time to consider before you open. Research, planning, and platform choices will all play important roles as you work on putting together your online store. Research Your Market Before you do

Posted by Lindsey Anderson

The internet certainly has changed how we do things in a way that no one would’ve thought possible a couple of decades go. Transferring money to distant countries became a click away, finding any kind of information doesn’t require a trip to the public library anymore, and more importantly, you can buy anything you want online.  E-commerce has become quite relevant over the past few years, and it’s one of the biggest industries in the world, with at least 1.6 billion buyers in 2017 and trillions of dollars spent. These numbers are even expected to grow even more

Posted by Lindsey Anderson

As an expert in digital marketing, I’m here to tell you that there is a way to utilize the power of Facebook groups for marketing that won’t drain you of your time and energy. Many marketing gurus will tell you the same thing: Facebook is not dead, and you can use Facebook groups for marketing yourself and your business in a way that will turn a profit. What’s the downside? It takes a lot of time. But it doesn’t have to. Let me introduce you to The Show Yourself Method! To get the most out of Facebook groups,

Posted by Lindsey Anderson

With physical retail stores closing down worldwide in favor of convenient online shopping, no time is better to open your own online store than right now. E-commerce is growing, and there is no end in sight! So how can you cash in on your piece of the pie without investing a ton of money upfront? With this strategy, you cannot fail! What's better is that there are tons of resources to help you reach your goals. For example, with Printful UK, you can make your own t-shirt with your original design, but I might be getting ahead of

Posted by Lindsey Anderson

Every industry evolves with time. Business is no longer conducted the way it used to be a few decades ago. Your business needed to have a physical existence in the form of an office or store. Now all you need to do is consider yourself a company and, if you know what you are doing, start offering a product or service. This change has been brought by technology in the form of digital marketing. Marketing is one of the oldest professions and has always gone side by side with every business. Almost every company spends the biggest portion

Posted by Lindsey Anderson

When it comes to your business or start-up, there is no end to the list of all the things that need to get done. Owning a business is a little bit like having a baby; it’s a 24/7 job. And some of us have babies, or we want just a little bit of personal time to ourselves. If we can trust someone else to do some tasks like marketing, or organizing your taxes, it can be a godsend. But you can’t just trust anyone with your business. Since your business is your baby, it’s crucial to find the

Posted by Lindsey Anderson

When you work in a world that’s fast-paced and constantly changing, it’s hard not to think about what the future of digital marketing can hold. Trends come and go in an instant, and making sure that we’re always looking ahead can ensure that we don’t get lost in the transitional phase of things getting renewed. Things still fade in and out—for instance, though click-through rates are lowering by the second, cold emailing is still a foolproof tactic that marketers can fall back on in order to reach out to these new and undiscovered leads. However, when our plans

Posted by Lindsey Anderson

It's no secret that marketing can be pretty tricky. Finding the right strategy for your audience and your budget can take a lot of time and work, and many businesses have accidentally sunk money into campaigns that were too costly or didn't pull in a good enough ROI. In a previous post, we talked about the 'Iron Triangle of Digital Marketing Success: results, cheap, and fast. Businesses can only ever prioritize two out of the three, and the third side is dependent on the other two. The iron triangle is useful for determining what you think is important

Posted by Lindsey Anderson

I’ve been in business for twelve years generating traffic and leads, and here at my company Traffic and Leads we are really, really good at helping our clients with digital marketing. With my team of ten people, I’ve been able to help a myriad of different kinds of clients: online sales, business coaches, bricks and mortar, etc. But if I had to pin it down, I’d say my marketing superpower is using someone’s content to generate quality traffic and leads that get them paying clients! If you’re willing to make the content (online videos, blog posts, mailing lists,