Posted by Lindsey Anderson

Not everybody's reason to create a good website is to make money, perhaps others just want a platform to share their videos and photos, or articles and stories for pure enjoyment.  Two styles of conversion take place on a website that connects and contributes to consumer prospects. If web users visit your site and subscribe to your newsletter, they have just turned into a potential lead, and that is still considered to be a conversion process. When those potential leads are following you on social media platforms, reading your posts, and buying something from you, they have now

Posted by Lindsey Anderson

Top 40 internet marketing blogs you should start reading in 2020. When you’re starting out in the internet marketing realm, there is A LOT to learn and marketing courses can take weeks, months or even YEARS to complete and can get to be upwards of $1,000. But now, in the age of all things internet, you can save all that time and money, by simply reading a blog on the subject you’re interested in. Depending on your niche of focus, blogs will open you up to a world of opportunities that are just a click away. However, the

Posted by Lindsey Anderson

Social media can be our best friend when planning a marketing campaign due to the wide reach and the large platform that it provides for us. Alternatively, working with some social media networks can prove to be a little tricky, and figuring out the best way to use social media for content marketing gets confusing as we lose sight of what we’re trying to do and the power we’re creating with the content we make. How can we make sure that the social media networks we’re using are the best to accomplish our goals? Is there more than

Posted by Lindsey Anderson

Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is a perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we will go over how to find your customer avatar and what a good customer avatar looks like. Why is a customer avatar important? Marketing without an

Posted by Lindsey Anderson

To run a successful business in this digital era, you need to employ the best digital marketing strategy. Search Engine Optimization is one of the best options, as it ensures your website ranks top on Google. However, the mistake that many business persons make is that they design an SEO campaign and rest at that. You need to keep track of your SEO plan, evaluate it using serpbook SEO rank tracking, among other efficient tools and improve on areas that are underperforming. The question remains, is SEO a difficult channel compared to others? When it comes to enhancing

Posted by Lindsey Anderson

The internet certainly has changed how we do things in a way that no one would’ve thought possible a couple of decades go. Transferring money to distant countries became a click away, finding any kind of information doesn’t require a trip to the public library anymore, and more importantly, you can buy anything you want online.  E-commerce has become quite relevant over the past few years, and it’s one of the biggest industries in the world, with at least 1.6 billion buyers in 2017 and trillions of dollars spent. These numbers are even expected to grow even more

Posted by Lindsey Anderson

Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do. Here’s an example: a young man named Jacob owns a small photography business in Anchorage, specializing in portraiture. To gain new clients,

Posted by Lindsey Anderson

Social media marketing is an easy beginner step for anyone who’s looking to expand into the world of online marketing. It’s also easy to state that the most popular—and important—of social media websites to be on is Facebook. However, allow me to make a bold claim: I believe that all small business owners need to be on Instagram. That’s right—Instagram. Though it might not seem like the ideal place to cultivate an amazing and engaging audience, Instagram is making itself a staple in the world of online marketing, and I’ve got some incredible Instagram marketing tips that’ll help kickstart

Posted by Lindsey Anderson

Online lead generation is key for just about every business – from eCommerce stores to service companies like plumbers, contractors, and electricians. But generating online leads isn’t always easy, even if you’re using the right tools and strategies. So, in this article, we’ll be discussing a few of our top tips for online lead generation. 1. Start By Taking Another Look At Your Landing Pages Landing pages – which are pages of your website designed to get a customer to click a “Call To Action” (CTA) are the lifeblood of any good online lead generation strategy. Because of

Posted by Lindsey Anderson

Have you started a business, and you’re hungry for success? Finding a business coach may be the answer you’re looking for! An online business coach can accelerate your business results in ways you may never have expected. If hiring a business coach is something you have considered in the past, or you’re considering it right now but still aren’t sure, allow me to show you a few of the benefits of hiring an online business coach. I think you’ll be pleasantly surprised by the benefits they offer, and by the end, I hope you consider hiring one! A