Social media marketing is an easy beginner step for anyone who’s looking to expand into the world of online marketing. It’s also easy to state that the most popular—and important—of social media websites to be on is Facebook. However, allow me to make a bold claim: I believe that all small business owners need to be on Instagram. That’s right—Instagram. Though it might not seem like the ideal place to cultivate an amazing and engaging audience, Instagram is making itself a staple in the world of online marketing, and I’ve got some incredible Instagram marketing tips that’ll help kickstart