Online Marketing Strategies: Traffic and Leads Tips by Lindsey Anderson

Posted June 24, 2019 by Lindsey Anderson

Not everybody's reason to create a good website is to make money, perhaps others just want a platform to share their videos and photos, or articles and stories for pure enjoyment. Two styles of conversion take place on a website that connects and contributes to consumer prospects. If web users visit your site and subscribe to your newsletter, they have just turned into a potential lead, and that is still considered to be a conversion process. When those potential leads are following you on social media platforms, reading your posts, and buying something from you, they have now

Posted June 20, 2019 by Lindsey Anderson

Online lead generation is key for just about every business – from eCommerce stores to service companies like plumbers, contractors, and electricians. But generating online leads isn’t always easy, even if you’re using the right tools and strategies. So, in this article, we’ll be discussing a few of our top tips for online lead generation. 1. Start By Taking Another Look At Your Landing Pages Landing pages – which are pages of your website designed to get a customer to click a “Call To Action” (CTA) are the lifeblood of any good online lead generation strategy. Because of

Posted June 14, 2019 by Lindsey Anderson

What if I told you that the Amazon Smart Speaker is the next frontier of digital marketing? I know some of you might be skeptical or overwhelmed by the thought of putting your content on yet another platform, but I’m here to tell you that you need to start using Smart Speakers for your marketing. I know you’re probably thinking about how you’re already using so many social media platforms, and on top of that you likely manage your website or your blog, but there’s a very good reason you want to add this to your list. You

Posted June 11, 2019 by Lindsey Anderson

As an entrepreneur, following other successful small businesses and experts is a great way to check in with the business world and also get more ideas for your small business or startup. Something that might be more of a challenge in your business might have been figured out by someone else. So maybe you've been doing some thinking, and you want to take a big step, but you're not sure what it would look like. If that's the case, let me introduce you to the Top 49 Small Businesses & Experts You Need to Follow. In this list, you're

Posted June 10, 2019 by Lindsey Anderson

As a business owner myself, sometimes I get my inspiration from other business owners and entrepreneurs. At times, I might need their help, or I might connect with them to share ideas and see how other people are doing business. One of the worst feelings is getting stuck, and seeking advice and services from other entrepreneurs can really get you out of a slump and help solve some of your problems. So if you're feeling discouraged or stuck, you're in luck! I have compiled a list of 49 inspirational resources for small business owners just like you! In this list,

Posted June 9, 2019 by Lindsey Anderson

In the past few years, Blogger Outreach Services has overtaken Guest Posting Services to become the top SEO strategy. Blogger Outreach is the process of identifying bloggers and influencers in an industry niche and requesting them to publish content on their platforms or websites. This helps the brand reach out to new audiences, improve its valuable backlinks count, drive website traffic and build credibility. You can say that bloggers are like reviewers. This means that they command substantial influence and authority over the decision-making powers of their audiences. Even though most brands, agencies, and SEOs aware of the

Posted June 7, 2019 by Lindsey Anderson

There are so many ways to get people to buy your products, and you're probably already trying quite a few. Maybe you're trying email marketing, opt-ins, Facebook lives, etc. However, when it comes to getting someone who has never heard of you from cold to close, these methods work, but they are slow. So I want to share with you the best method (that I use) for getting customers to buy from you! First, what do I mean by getting someone from cold to close? When someone is "cold," they don't trust you quite yet. They haven't heard

Posted June 6, 2019 by Lindsey Anderson

Everyone I know these days is busy, and being a working professional is no different. Between our personal lives and managing our work, there never seems to be enough time. So when it comes to spending time enriching yourself and your business, you want to cut straight to the chase. You don't want to waste your time, which is why I've compiled a list packed full of books that are guaranteed to be worth it. In my list of 49 Must-Read Books for Empowered Professionals, you will find a variety of helpful books for your business and your

Posted May 31, 2019 by Lindsey Anderson

A lot of the time, when we think about our brand voice, we put it last on our priority list, or we think, “Oh, it’ll just happen on its own.” But putting time into developing your brand voice is what can differentiate you from the competition. People often shy away from this topic because when we think of “a voice,” it’s a very abstract concept. It’s unique for everyone, not always something easy to define, and kind of squishy. So why do we have to spend our time on it? Having a distinct voice among the vast ocean

Posted May 29, 2019 by Lindsey Anderson

In the wide world of business, so much emphasis is put on what’s “Bigger.” It's good to have a large, successful business, of course, but no business becomes the company of your dreams overnight. Everyone starts somewhere. Maybe you're in the early stages of building your business—you've worked hard, stayed dedicated, and you know there's a vibrant market out there just waiting for your great idea! However, you may not be sure where to go from here; hard work and passion got you this far and will carry you even further, but maybe you're looking for something a