Want to know my 5 step program for generating continuous leads from your online presence? I was recently interviewed by the lovely Kalynn Amadio on the Act Local Marketing podcast and told her my secrets. Have a listen here:
Every morning for the past 3 months, my 2-year-old son has decided to be a super-hero. What does that mean? He refuses to wear anything other than one of the half-dozen super-hero themed shirts we have purchased at Wal-Mart (his grandparents have bought him adorable shirts from Gymboree, but despite my pleading, they have remained in the closet). He has abandoned his own name, insisting that everybody (family, friends, teachers, people on the street) address him with the name of whatever character is on the shirt he's wearing. He also alters his voice, asking my husband how a
I had the privilege of being asked to appear on a great Podcast called "The Starter's Club". Got to talk a lot about the ups and downs of starting my business and the decision to begin 'Lindsey's Web' and the effect that Content-Marketing has had on my bottom line. Check it out here: http://www.thestartersclub.com/87/
If you are running your own SEO campaign or have someone else doing it for you, then get ready for an important lesson that will increase your website traffic and conversion on today's "What Is Wednesday." A secret to Search Engine Optimization success is to make sure that you are using long-tail keywords. A long-tail keyword is a really specific term made of 3 - 6 words that someone is searching for. For Example: "Seattle Dentist" may be a highly competitive keyword but if you shoot for "sedation dentistry West Seattle" chances are anyone looking for this specific phase
Today's #whatiswednesday covers two important website acronyms, CSS and HTML. Now, before your eyes glaze over, stick with me! Read on so that the next time you are talking to your web developer, you can be a bit more knowledgeable about website fundamentals. CSS and HTML make up the body of your website. If you have ever watched the Food Network's show "Chopped", you will know the chefs make some delicious meals. The food they create is like the HTML on your website, which is content, links and components that comprise your website. Now, if the chefs on
Most of us are marketing online for one reason.... the moola. A popular method of collecting that cold hard cash from your clients is via a Payment Gateway and that is today's topic for #whatiswednesday. A payment gateway is the electronic version of a credit card processor. It processes the payments that are placed on a website and either accepts or declines them. When a payment is accepted it is placed into a merchant account. The merchant account will hold onto your cash for a few days and then deposit it into your bank account. There are many
It's important to post often on Facebook to reach as many of your fans as possible, but isn't it a hassle to find time every day to do that? If you've got a minute I can show you how to schedule your posts, and remove one thing off of your daily to-dos!
Straight up, I am a Seahawks fan and the end of the Super Bowl was difficult to stomach. As much as I don’t want to rehash the pain of last Sunday night, I will, because there was some really important lessons that small businesses can apply to their online marketing strategies. 1. Adapt Seahawks lost their defensive back, Jeremy Lane, to an injury after he made a huge play in the first quarter and intercepted Tom Brady’s pass in the end zone. I am sure this was unsettling for the Seahawks, but they came up with a Plan
In a lot of ways, the internet is like the wild west, a vast expanse of unclaimed territory where pretty much anything goes. Legislatures from all over the world continue to try to put rules in place preventing people from taking advantage of others in this untamed land of opportunity. One of these laws is something every small business needs to pay attention to and is the topic for today's #WhatIsWednesday. CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Yes, email marketing is looped in with the pornographers, but
It can be hard to take a critical look at your own website. You are so familiar with it, it can be difficult to know what is working or what can be improved upon. But website first impression is very important. Today I pick a random website and share my first impressions on it. Want to know what I think of your website? Leave a comment with your site's address below!