Posted by Lindsey Anderson

I'm sure many of you are aware of search engine optimization, and how getting your website to show at the top of their results is an excellent way to drive traffic to your website. A lot of my customers who have done SEO in the past have a lot of concerns about a pack of animals that Google has unleashed onto the world, wreaking havoc with people's search result ranking. What are these animals and how do you make sure they don't swat my website off of the first page? Find out in today's #WhatIsWednesday. Google is the

Posted by Lindsey Anderson

I had the opportunity to interview Miss Jessica Rhodes, a young lady who knows a lot about the art of podcasting.  In our interview on this episode of the Traffic and Leads Podcast, Jessica outlines why creating your own podcast will generate more traffic and leads for your small business.   This episode has a lot of great info you can use to create a podcast if the idea is new to you, and resources for improving your existing content and streamlining your process. Listen in here. IN THIS EPISODE YOU’LL LEARN: The power of creating a podcast and what

Posted by Lindsey Anderson

Landing page design is a science. Online marketing professionals know what elements your landing page must have in order for it to convert traffic into leads. Watch this video to see if your landing page is everything it should be! Important Landing Page Elements Good morning, it is One-Click Lindsey with TrafficandLeads.com. Today I wanted to talk about the important elements of a landing page.   What is a landing page?  I cover that here.   In a previous video we discussed an important part of the landing page, the optin box, but today, I wanted to cover landing

Posted by Lindsey Anderson

Facebook Lead Ads Have I ever mentioned how important I think it is to get the email addresses of prospective customers? If you answered "no", then this is the first time you've read any of my posts, in which case, hi, my name is One-Click Lindsey. The e-mail address of somebody who is interested in your products or services is very important if you want sustained growth, and a landing page is one of the best ways to convert the traffic into leads. But is a landing page the best way to go? Facebook says "no" and they

Posted by Lindsey Anderson

What Is Wordpress? In the early days of the Internet, if you wanted to create and modify a webpage, you were stuck learning HTML and CSS.  Not a very realistic solution for most small business owners!  This usually meant paying somebody to create it for you, and then calling them, waiting, and paying for even the most minor of content updates.  Content Management Systems rose up from this primordial soup of frustration to make maintaining your own website more realistic.  What is one of the best ones that you can get for the low cost of nothing?  Find

Posted by Lindsey Anderson

Want to know the online marketing strategy basics?  I had a great interview with Mr. Nile Nickle of the Social Media Business Hour podcast where we discussed all the ways small business owners can start driving traffic and leads to their website. Nile's favorite topic is social media marketing so we spent the first part of the showing discussing how social media may be the cornerstone to generating the best kind of traffic and leads to your website. We followed up with discussing websites and landing pages.  Websites and landing pages are not the same thing.  If you want to

Posted by Lindsey Anderson

What Is Email Marketing? What do you think of when I ask " What Is Email Marketing?" If you're like a lot of people, you think of the emails that are sent out in bulk to as many people as possible, the vast majority of which get filtered out by the user's spam filter. But spamming is for Nigerian Princes who are in need of money, email marketing is for professionals who have honed in on their market with laser precision. Find out more in today's #WhatIsWednesday.   If you were to ask me the metric I use to

Posted by Lindsey Anderson

There has been a lot of talk in marketing circles lately about how social media and inbound marketing is the be-all and end-all for a small businesses. It is a really powerful tool, but there is something really important that all of these marketers aren’t telling you. What are the two really important things to remember when starting an inbound marketing campaign? Watch this video to find out more. Related Content: 40 of The Best Social Media Marketing Tools

Posted by Lindsey Anderson

When I was younger, I spent a lot of time sitting in the back of my dad's car listening to talk-radio.  Politics and sports weren't my first choice for entertainment to and from school, but I developed an affinity for talk radio during those years.  Since then, talk radio has evolved past the AM dial, and the subject matter has moved beyond the programming that seemed to be custom built with my dad in mind.  What am I talking about and how you can use it to direct a whole new stream of traffic to your website is

Posted by Lindsey Anderson

I get asked this question all of the time, "Does Facebook Advertising Work?" The answer is YES. Facebook provides an amazing way to target your potential clients. Is your perfect client a middle aged woman who likes Shark Tank from Southern Florida? Cool... Facebook can reach her with Ad's. It's revolutionary and powerful. It is more powerful than any other traditional media. If you are used to posting in the Yellow-pages, using billboards and paying for radio ad's.... I urge you to stop and try Facebook advertising. Watch this quick video to find out why I can't say