Posted by Lindsey Anderson

You couldn’t possibly spend five minutes online without stumbling upon an ad for this company or a promotional video for that brand. We live in an age where everything is online, and any business hoping to achieve any form of success has to invest in its online presence. While social media is a large factor in the success of any business, it is search engine optimization that really makes the difference, and it plays the biggest role in how well your brand can reach your target audience. Through SEO, your search engine ranking will improve, and your website

Posted by Lindsey Anderson

Happy Thanksgiving, everyone!  My family and I love Thanksgiving.  My kids love it because it kicks off the final countdown to the avalanche of presents they will soon receive.  My husband loves it because he gets to consume an obscene amount of his favorite foods.  I love it because it’s a day that reminds me to pause and think of what I’m thankful for in my life.  With that in mind, while you’re taking a break from preparing an epic feast, or watching an exciting football game, or pouring through the stack of ads for Black Friday, let’s

Posted by Lindsey Anderson

So you've started a business, and you're looking for a change. Maybe things aren't working out the way you expected. Maybe you feel like you've plateaued. Maybe you're doing great and just want to push yourself even further—a little help always goes a long way, right? In any case, congratulations! If you're looking for help growing your business you've come to the right place. The internet is an expansive landscape full of resources to help you expand your business. Searching for them on your own could take days, months, even years! But perhaps you're too busy to spare

Posted by Lindsey Anderson

No matter what kind of business you have, you can always benefit from the promotion. Letting people know about your business is the first step in getting them as a customer or client. There are many ways to promote your business. Advertisements, billboards, even newspapers.  Here, we will look at using the internet and its capabilities of reaching almost everyone who is connected online as a way to promote your business. Social Media There are some options available for a price that can certainly help the process, but even without those, you can still make a big impact.

Posted by Lindsey Anderson

Look at this beautiful client of mine, Donnalynn Riley… she was so happy on this Zoom call that I HAD to take a picture of it.     Why the big smiles?   Well, she was feeling so inspired about having some serious revelations about her niche. Niching and developing a REAL understanding of who you serve has been one of the greatest breakthroughs I’ve had in my business. I, like Donnalynn, am constantly tweaking, understanding, perfecting who I serve and what I offer them. Each time I add a piece to the puzzle, my inspiration flows, and it’s an incredible

Posted by Lindsey Anderson

Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business.  It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work.  Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS THE NATHALIE LUSSIER

Posted by Lindsey Anderson

If you own or manage a business in this day and age, you’ve probably got a website where your potential and active customers can gather information about your business and determine whether they’re interested in seeking out your practice. However, one website is not necessarily equal to another, and if you find that one of your competitors seems to be having more success than you, the problem might be your website. Here are ten of the most common mistakes that specialists make on their websites. 1. Lack of Mobile Friendliness Because so many people access the internet via

Posted by Lindsey Anderson

If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s ‪#‎WhatIsWednesday. So… what is a Facebook Pixel? When installed on a website, a Facebook

Posted by Lindsey Anderson

For every good digital marketing company, there are probably two more that fail to live up to their clients’ expectations. According to a 2019 post on HubSpot, only 22% of all businesses are happy with their conversion rates. This means they are stuck with digital marketing services which leave a lot to be desired. As a business owner looking to get an edge over your competitors, you need to pick the digital marketing services that working for you and shun the strategies that are draining your budget without positively impacting the bottom line. A lot of companies out

Posted by Lindsey Anderson

Do you ever wonder how many successful coaches and consultants make consistent sales? If you are new to the coaching business, you know how hard it can be. You might book a one-on-one client now, but if you go on like this, you will never reach the six to seven-figure income that you are after. The reason is that you only have limited time. Spending your time on coaching alone without any left to take care of managing and marketing your business will leave you exhausted and unproductive. And going into the rollercoaster of getting clients, coaching, and