Posted by Lindsey Anderson

When it comes to your business or start-up, there is no end to the list of all the things that need to get done. Owning a business is a little bit like having a baby; it’s a 24/7 job. And some of us have babies, or we want just a little bit of personal time to ourselves. If we can trust someone else to do some tasks like marketing, or organizing your taxes, it can be a godsend. But you can’t just trust anyone with your business. Since your business is your baby, it’s crucial to find the

Posted by Lindsey Anderson

When you work in a world that’s fast-paced and constantly changing, it’s hard not to think about what the future of digital marketing can hold. Trends come and go in an instant, and making sure that we’re always looking ahead can ensure that we don’t get lost in the transitional phase of things getting renewed. Things still fade in and out—for instance, though click-through rates are lowering by the second, cold emailing is still a foolproof tactic that marketers can fall back on in order to reach out to these new and undiscovered leads. However, when our plans

Posted by Lindsey Anderson

I’ve been in business for twelve years generating traffic and leads, and here at my company Traffic and Leads we are really, really good at helping our clients with digital marketing. With my team of ten people, I’ve been able to help a myriad of different kinds of clients: online sales, business coaches, bricks and mortar, etc. But if I had to pin it down, I’d say my marketing superpower is using someone’s content to generate quality traffic and leads that get them paying clients! If you’re willing to make the content (online videos, blog posts, mailing lists,

Posted by Lindsey Anderson

SEO (Search Engine Optimisation) is what most often let a customer find a company. However, with so much online noise and clutter, it is essential that your website ranks on the first page of Google’s results – otherwise, you, however amazing you are, will not be seen. Put simply, if you want your business to be found in the modern online world, you need exceptional SEO. There are many factors which come into play when optimizing your site for Google and search engines: technical factors, the quality of content, and not least of all SEO. Know Your Keywords

Posted by Lindsey Anderson

When it comes to digital marketing one thing that many businesses seem to assume is that content is just content. Of course, this can in some ways be true, but if you really want to make sure that your business has the boost that it needs, then you need to know the different types of advertising content that you can use to promote your business. The two main forms that you are likely to hear is native content and sponsored content. But what are the differences between them? Native content Native content should really be known as native

Posted by Lindsey Anderson

Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, I am talking about one of the most important things you need to do as digital marketing is to build those digital marketing calluses. Don’t be afraid to try and fail when it comes to testing new ways to reach out to your audience. There are a lot of tips and tricks you can bring under your belt when you’re starting out, and these things are designed specifically to help you build up a confident demeanor, and a reliable audience that wants

Posted by Lindsey Anderson

In a perfect world, many often think that they can achieve digital marketing success in a quick and easy way. They assume that they can get high-quality results, they think that those results can come quickly, and they think that they can achieve these results on a low-cost budget that won’t send them into the deep end of debt. Unfortunately, we don’t live in a perfect world, and in the end, you’ll have to choose which two things you’ll want to prioritize for your long term digital marketing success. The Iron Triangle of Marketing is a technique that

Posted by Lindsey Anderson

Webinars are one of the best ways for marketers and business owners to get their message about a specific topic across to their audience. In comparison to articles or quick videos, webinars give digital marketers the time, space, and energy to talk about what they need to in-depth and without sparing any expense. That’s why when going forward into a new year, it’s important for us to know what the best webinar platforms are and the kinds of software we should be using to make sure that the webinars we’re hosting provide high-quality audio and video. That’s where

Posted by Lindsey Anderson

There is no denying that the Fulfillment by Amazon (FBA) marketplace is an exciting and dynamic space that allows many people financial freedom and the ability to grow a business quickly. In fact, you might be one of these people! However, there comes a time when you might need to sell your Amazon online business for whatever reason, whether it’s because you’re expanding your portfolio into other business ventures or you want to retire and focus on other aspects of your life. Your next move would be finding out how to sell an Amazon business, and here are

Posted by Lindsey Anderson

You chose the path of becoming a guest blogger. You probably did so because you know serving as a guest blogger helps your reputation and expands your audience. For entrepreneurs, both of these things could lead to earning more income. Even though naysayers wrongly suggest guest blogging has no value, you know otherwise. You might not, however, fully understand what is necessary to produce a solid first guest post. Don't feel too nervous about creating a first guest blog. Like any other skill, you can learn how to do this the right way. Following a few insightful tips