45 Powerful Books to Read in 2019

Posted by Lindsey Anderson

Reading is perhaps our most indispensable gift—not only does it keep our minds sharp and focused, but it's also our greatest resource for absorbing information. The power of learning is what pushes us, elevates us, and enables us to achieve our dreams, both personally and professionally. Thankfully, there are countless books from which to draw an immeasurable wealth of inspiration, joy, confidence, and knowledge. I've gathered 45 books for you today. They cover a wide range of topics, from dealing with your business ventures to finding a happy balance in your life that you've been looking for. It
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How to Get Customers to Buy from You

Posted by Lindsey Anderson

There are so many ways to get people to buy your products, and you're probably already trying quite a few. Maybe you're trying email marketing, opt-ins, Facebook lives, etc. However, when it comes to getting someone who has never heard of you from cold to close, these methods work, but they are slow. So I want to share with you the best method (that I use) for getting customers to buy from you! First, what do I mean by getting someone from cold to close? When someone is "cold," they don't trust you quite yet. They haven't heard
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49 Must-Read Books for Empowered Professionals

Posted by Lindsey Anderson

Everyone I know these days is busy, and being a working professional is no different. Between our personal lives and managing our work, there never seems to be enough time. So when it comes to spending time enriching yourself and your business, you want to cut straight to the chase. You don't want to waste your time, which is why I've compiled a list packed full of books that are guaranteed to be worth it. In my list of 49 Must-Read Books for Empowered Professionals, you will find a variety of helpful books for your business and your
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Finding Your Brand Voice

Posted by Lindsey Anderson

A lot of the time, when we think about our brand voice, we put it last on our priority list, or we think, “Oh, it’ll just happen on its own.” But putting time into developing your brand voice is what can differentiate you from the competition. People often shy away from this topic because when we think of “a voice,” it’s a very abstract concept. It’s unique for everyone, not always something easy to define, and kind of squishy. So why do we have to spend our time on it? Having a distinct voice among the vast ocean
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50 Books for Small Businesses

Posted by Lindsey Anderson

In the wide world of business, so much emphasis is put on what’s “Bigger.” It's good to have a large, successful business, of course, but no business becomes the company of your dreams overnight. Everyone starts somewhere. Maybe you're in the early stages of building your business—you've worked hard, stayed dedicated, and you know there's a vibrant market out there just waiting for your great idea! However, you may not be sure where to go from here; hard work and passion got you this far and will carry you even further, but maybe you're looking for something a
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Sales Stools: How to Get More Sales

Posted by Lindsey Anderson

Here at my company, Traffic and Leads, my team and I are experts on digital marketing, and we also know all the secrets to get more sales. So, what is the difference between a good idea and a good idea that makes sales? There are three fundamental aspects to getting sales; I call it the Sales Stool. The first leg of the stool, one that I see many entrepreneurs miss, is audience. Many people miss out on narrowing their audience because they feel their service or product could be useful to almost anyone, but driving sales means focusing
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So You Want to Open an Online Store

Posted by Lindsey Anderson

Whether you’re selling homemade jewelry or your own services as a freelancer, you might be thinking about opening an online store. There are many advantages, after all. An online store can extend your reach, smooth your interaction with customers, and allow you to process orders that much faster. No matter what it is that you’re planning to sell, there are a few things that you should take time to consider before you open. Research, planning, and platform choices will all play important roles as you work on putting together your online store. Research Your Market Before you do
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What Can We Expect in the Future of E-Commerce?

Posted by Lindsey Anderson

The internet certainly has changed how we do things in a way that no one would’ve thought possible a couple of decades go. Transferring money to distant countries became a click away, finding any kind of information doesn’t require a trip to the public library anymore, and more importantly, you can buy anything you want online.  E-commerce has become quite relevant over the past few years, and it’s one of the biggest industries in the world, with at least 1.6 billion buyers in 2017 and trillions of dollars spent. These numbers are even expected to grow even more
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How to Use Facebook Groups for Marketing

Posted by Lindsey Anderson

As an expert in digital marketing, I’m here to tell you that there is a way to utilize the power of Facebook groups for marketing that won’t drain you of your time and energy. Many marketing gurus will tell you the same thing: Facebook is not dead, and you can use Facebook groups for marketing yourself and your business in a way that will turn a profit. What’s the downside? It takes a lot of time. But it doesn’t have to. Let me introduce you to The Show Yourself Method! To get the most out of Facebook groups,
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How You Can Start An Online Store with No Money

Posted by Lindsey Anderson

With physical retail stores closing down worldwide in favor of convenient online shopping, no time is better to open your own online store than right now. E-commerce is growing, and there is no end in sight! So how can you cash in on your piece of the pie without investing a ton of money upfront? With this strategy, you cannot fail! What's better is that there are tons of resources to help you reach your goals. For example, with Printful UK, you can make your own t-shirt with your original design, but I might be getting ahead of
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