The 8 steps to create a social media marketing strategy will you out in business growth. Setup social media marketing goals Every single action needs to have a definite purpose in life. Social media marketing encompasses goals while launching the campaign. Some important marketing goals are written below. 1. Awareness Brand awareness is very necessary for the people being targeted on social media platforms. Those people who do not know even about the brand can’t go for the products of any brand. Thus, brand awareness and product description writing should be one of the social media marketing goals.