Posted by Lindsey Anderson

Have you ever found a business partner, hired a coach, or purchased a program and thought… “This coach/program/partner is going to SAVE me.” I have. Here are just a few of their names: Ben. Joe. Ben (I have a thing for Bens, I guess). Jim. Charlie. Kelly. Kevin. Ian. Let me tell you a secret… I partnered or purchased from these folks thinking they had a shortcut to my business woes, and while their information/offer was solid… no one “SAVED” me. These partnerships never turned out to be the Holy Grail I was looking for because I had

Posted by Lindsey Anderson

Marketing, in general, is a multi-step process that requires our hard work and dedication to see things through to completion. We know this, we’ve practiced it, and we’re still tinkering with the very best ways to achieve the results we want. However, with all the focus we put on marketing, have we been ignoring something just as important all along? Cold market prospecting is half of the successful equation, and learning how to utilize the power of prospecting to your advantage will certainly give you the leg up you’re looking for in terms of generating those high quality

Posted by Lindsey Anderson

Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a slow death. You

Posted by Lindsey Anderson

You couldn’t possibly spend five minutes online without stumbling upon an ad for this company or a promotional video for that brand. We live in an age where everything is online, and any business hoping to achieve any form of success has to invest in its online presence. While social media is a large factor in the success of any business, it is search engine optimization that really makes the difference, and it plays the biggest role in how well your brand can reach your target audience. Through SEO, your search engine ranking will improve, and your website

Posted by Lindsey Anderson

Happy Thanksgiving, everyone!  My family and I love Thanksgiving.  My kids love it because it kicks off the final countdown to the avalanche of presents they will soon receive.  My husband loves it because he gets to consume an obscene amount of his favorite foods.  I love it because it’s a day that reminds me to pause and think of what I’m thankful for in my life.  With that in mind, while you’re taking a break from preparing an epic feast, or watching an exciting football game, or pouring through the stack of ads for Black Friday, let’s

Posted by Lindsey Anderson

So you've started a business, and you're looking for a change. Maybe things aren't working out the way you expected. Maybe you feel like you've plateaued. Maybe you're doing great and just want to push yourself even further—a little help always goes a long way, right? In any case, congratulations! If you're looking for help growing your business you've come to the right place. The internet is an expansive landscape full of resources to help you expand your business. Searching for them on your own could take days, months, even years! But perhaps you're too busy to spare

Posted by Lindsey Anderson

No matter what kind of business you have, you can always benefit from the promotion. Letting people know about your business is the first step in getting them as a customer or client. There are many ways to promote your business. Advertisements, billboards, even newspapers.  Here, we will look at using the internet and its capabilities of reaching almost everyone who is connected online as a way to promote your business. Social Media There are some options available for a price that can certainly help the process, but even without those, you can still make a big impact.

Posted by Lindsey Anderson

Look at this beautiful client of mine, Donnalynn Riley… she was so happy on this Zoom call that I HAD to take a picture of it.     Why the big smiles?   Well, she was feeling so inspired about having some serious revelations about her niche. Niching and developing a REAL understanding of who you serve has been one of the greatest breakthroughs I’ve had in my business. I, like Donnalynn, am constantly tweaking, understanding, perfecting who I serve and what I offer them. Each time I add a piece to the puzzle, my inspiration flows, and it’s an incredible

Posted by Lindsey Anderson

Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business.  It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work.  Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS THE NATHALIE LUSSIER

Posted by Lindsey Anderson

If you own or manage a business in this day and age, you’ve probably got a website where your potential and active customers can gather information about your business and determine whether they’re interested in seeking out your practice. However, one website is not necessarily equal to another, and if you find that one of your competitors seems to be having more success than you, the problem might be your website. Here are ten of the most common mistakes that specialists make on their websites. 1. Lack of Mobile Friendliness Because so many people access the internet via