Posted by Lindsey Anderson

As we all know, marketing is a game that’s constantly changing. Keeping tabs on everything that comes and goes sometimes requires more time and energy than we have to spare. After all, running a business is a daunting task, and staying ahead of the digital marketing curve can be a lot of handle on top of what we’re already dealing with. So I’ve done the hard work for you! Presenting: the 40 Best Digital Marketing Books of 2021! That’s right: every book on this list has been published in the last six months, ensuring that you’re getting the

Posted by Lindsey Anderson

Online and offline marketing are powerful tools when it comes to creating strategies that can get your business on the technological board. Together, they combine successful tactics like word of mouth and referrals, with the outreach that the internet provides in creating and reaching out to warm leads all around the world. For offline marketing, you’ll want to invest in something strong and sturdy you can provide people of interest with! Whether it be business cards, pamphlets, or flyers that give your intended audience a good idea of what you do and who you are, you’ll want to

Posted by Lindsey Anderson

There is no doubt that webinars do their part when it comes to B2B marketing. InsideSales.com made research proving that 73% of marketing and sales leaders said webinars are the best way to generate quality leads. Let’s say this data works in your case and you can’t complain on the rising number of leads. But finally, there comes a point where you simply ran out of webinar topics. What would you do? How to find or make up new webinar topics? We’ll try to answer that question in the below.  Ask your audience Creating a survey can be

Posted by Lindsey Anderson

Facebook is, without a doubt, one of the most powerful social media websites on the internet. Its reach is incredibly broad, meaning the target audiences for businesses trying to establish an online presence can be both enormous and overwhelming. With such a powerful and well-known brand already established, trying to harness the power of Facebook advertisements can seem a little scary and definitely out of reach for people who don’t have much to spend on ads. The biggest worry at the forefront of your mind is, how much does Facebook advertising cost? What if I could tell you

Posted by Lindsey Anderson

Many entrepreneurs (myself included) will choose the name of their business based on the availability of the .com domain name.  Lets look at my first successful company, "Web Impakt".  I would have much rather named that company "Web Impact," but webimpact.com was not available.  As a result, I've spent the last 10 years telling people "Web Impakt... with a 'K'."  Since then, new gTLDs have been added.  What are those and how could they have helped the spelling of my company name?  Find out in today's #WhatIsWednesday. A gTLD is a Generic Top-Level Domain.  You may think you

Posted by Lindsey Anderson

WordPress has become popular globally as the most versatile content management systems (CMS). Websites and blogs of all types use the WordPress content management system. It is highly versatile as well. It allows you to create websites and blogs precisely as per your requirement. Customization is not a problem when it comes to WordPress. Even after so many different features, there are professionals of the opinion that WordPress is not the right content management system for them. The truth is that WordPress is so versatile that it can be used to create any website like real estate, photography,

Posted by Lindsey Anderson

Content optimization – the ultimate goal and essence of SEO – embraces a wide range of measures taken to improve website content and make it rank highly when searched by prospective customers and other people falling into the category of your target audience. Although often neglected, web hosting quality is also of great account, as it can contribute to the success of your SEO efforts. Actually, the very notion of SEO-friendly hosting is somewhat misleading: there are no special features that hosting providers may implement to benefit SEO. Rather, SEO friendliness depends on whether there are factors that

Posted by Lindsey Anderson

It seems that the crisis is far from over. As the coronavirus continues to unravel all across the globe, everything has come to a halt. All the businesses except for necessities are closed, and people are forced to stay at home. It is not good for all of us, but we've got no option. What does it mean for the coaching and consulting business? As coaches, we are not stopping. We are not going under the coach and mope and whine. In the previous podcast, we have discussed the stages of dealing with the crisis. We passed that.

Posted by Lindsey Anderson

The pandemic of the Coronavirus continues to disrupt our lives across the globe. It's a difficult time, one that we've never experienced before. All of a sudden, our businesses have come to a grinding halt and are on pause. Now is the time that our patience, resiliency, and discipline will be put to the test over the next few weeks or months. As coaches, we must recognize that these traits and qualities aren't the only ones that are essential. In this crisis, we should be able to develop an attitude that will enable us to hurdle these challenges:

Posted by Lindsey Anderson

Today we’re discussing the topic that has been dominating the world recently, Coronavirus or COVID-19. The pandemic has stretched across the world and it will inevitably affect our business. Yet, in adversity like this, there is so much to be learned. Family and health are the most important parts of life, but after that we have to think about our business. If we let this pandemic stunt our business growth it will, but it doesn’t have to. Rather, we must look at how this crisis will affect us and do everything in our power to mitigate that. This