Posted by Lindsey Anderson

Backlinks are a necessity when it comes to ranking high in search engines and generating profitable traffic for your site and your business. The question is, however, how to get quality backlinks without losing money, or having Google punish you for using sites that aren’t exactly well trusted. Avoiding black hat techniques can be hard if you don’t know where to go, but luckily, we’ve got a solution for your problems. Chirag Kulkarni, an SEO expert that works with the Taco Agency, says there are two easy ways for you to get the backlinks you’re looking for. Working

Posted by Lindsey Anderson

We all know about the importance of website popups, multimedia engagement, and contact avenues on your website. These things are staples of the medium. A lot of them also tend to be complained about to no end. Go ahead and Google “website popups” and you'll see pages and pages of strategies for visitors to avoid or disable them. There are even sites dedicated to warning others to stay away from particularly “annoying” websites. Yikes. First impressions are the strongest, aren't they? This idiom is even more prominent on the internet. According to a Canadian study on online first

Posted by Lindsey Anderson

Using promotional videos is a pretty familiar realm to all marketers. But with the creation of such platforms like YouTube and social media like Instagram and Facebook, the way promotional videos work has changed drastically. If earlier it was enough to air a marketing video on TV, today it is required to follow the rules of the new video marketing platforms in order to reach wider audiences. Nevertheless, video marketing definitely pays off. According to Optinmonster with the reference to Aberdeen Group, video marketers get 66% more leads per year and achieve a 54% increase in brand awareness.

Posted by Lindsey Anderson

Let’s get hypothetical and say you’re any kind of coach looking to start a business based on your specialized knowledge. What kind of coach are you? Are you a business coach? A life coach? A parenting coach? A tennis coach? There are a million types of coaches out there, each with something unique to offer, but at the end of the day, it’s YOUR special knowledge that you’re selling.  But how do you monetize something like that? As it turns out, there’s no end to the ways you can pull it off. There's one-on-one coaching, group coaching, workshops,

Posted by Lindsey Anderson

Finding out which domain names are currently popular and worth a lot of money can give you a lot of insight into what kind of domain names command serious power on the Internet. Most registrars now publish what domains sell for the highest amount of cash and which are currently on the market for a serious price point. There are a lot of commonalities in the most desirable domain names currently available. The tend to be short and to the point, insanely memorable, and rather simple in their function. Nearly every domain name that’s a single world has

Posted by Lindsey Anderson

Online marketing has effectively taken over the driving seat when it comes to marketing efforts currently in use by many business organizations. And even though the rise of digital or online marketing may have started to eclipse traditional activity, the reality is that the two easily tie together. Companies that are able to integrate offline and online activity get to maximize on all the marketing tools already available in the market. This helps them to create an approach that can resonate with its audience. It is worth noting that you may have access to an entire group already

Posted by Lindsey Anderson

Here I am in 1980-something, washing dishes at Grandma Anderson’s house. Wanna know what’s blaring outta that old radio built into the wall? That’d be the most listened-to voice in America, Paul Harvey. Each weekday that I’d be there for a visit, Grandma and Grandpa would carefully watch the old fashioned schoolhouse clock that hung above the kitchen table. At precisely 11:30, Grandma would assign us busy work so we’d be quiet while she and Grandpa busted out some Paul. I remember, even as a kid, being wrapped up in one of the stories he told. I’ve been

Posted by Lindsey Anderson

We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. "The F Pattern" is the topic for today's #whatiswednesday. When most users read on the web they scan it in an F pattern. They will read a lot of your first line, less of your second line then they scan the remainder of the left hand side. What does this mean for your site? 1. Make sure the top of the "F" on your

Posted by Lindsey Anderson

What Is Wordpress? In the early days of the Internet, if you wanted to create and modify a webpage, you were stuck learning HTML and CSS.  Not a very realistic solution for most small business owners!  This usually meant paying somebody to create it for you, and then calling them, waiting, and paying for even the most minor of content updates.  Content Management Systems rose up from this primordial soup of frustration to make maintaining your own website more realistic.  What is one of the best ones that you can get for the low cost of nothing?  Find

Posted by Lindsey Anderson

Building businesses from the ground up takes a lot of hard work and elbow grease. From planning to launch, every step is its own carefully looked at the process. The very same can and should be said for creating an eCommerce store. However, what’s the best way to go about starting that process? How exactly do we plan from the ground up when the store itself exists online? How to start a successful online store becomes a little easier when you’ve got a step-by-step process to follow, and luckily, we’ve got the expert on the topic. Maxwell Finn,