Posted by Lindsey Anderson

In today’s episode, I was interviewed by Kris Reid. We are talking about everyone’s favorite subject, search engine optimization and why businesses need SEO. I host the Traffic and Leads podcast. Kris is the founder of Ardor SEO. He knows everything about content marketing, content writing, keyword research, web analysis, web design, image linking and the list goes on. The show is insightful as amazing facets of SEO are uncovered. Kris starts by sharing with me his background. He tried to make some money online and saw that he was good at it. Kris started by building links

Posted by Lindsey Anderson

No matter how big the internet gets, it still presents great opportunities for businesses to spread their influence and promote their brand online. The digital and online platforms run the gamut from social media and e-Commerce to blogs and online personalities in order to increase their reach to their audiences. But despite the vast landscape of information, businesses still claw their way to get their brands, products, and services first to the consumer. So, in this article, we will discuss five simple online strategies to navigate your way on the web. Build your brand Brands that interact with

Posted by Lindsey Anderson

I often tell my customers that evergreen content is a very important part of their website content strategy.  The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation.  What is evergreen content, and why is it such a crucial part of anybody's website content strategy?  Find out in today's #whatiswednesday. Just like an evergreen tree, evergreen content is content that will be relevant today, tomorrow and a few years from now.  Examples of this type of content include product reviews, videos, lists, and how

Posted by Lindsey Anderson

The budding business of coaching and consulting is quickly on the rise, but the question still remains: how do we effectively gain a market as a coach? More importantly, how do we get clients as a life coach? Online marketing works in many ways, but the advertisement process is done differently for a singular person as opposed to a small or large business. Making sure we reach our specific target audience is important when trying to build a name for ourselves. Luckily, that’s where Justin Devonshire comes in. The owner of the amazing Expert-Business blog, Justin helps coaches,

Posted by Lindsey Anderson

Crow grew the best corn in the county, and everybody in the area would line up to buy his sweet, crunchy, delicious corn.  But Crow wanted more.  He could grow more corn, but to sell it he had to reach out to people outside of his small town.  It was time for Crow to take his fledgling business online!  His website was launched, but no matter how hard he tried he was unable to reach the pool of customers that he knew would quench his thirst for more business. Crow wondered if the internet was too large and

Posted by Lindsey Anderson

When it comes to advertising campaigns for nationwide and international campaigns, most digital marketers know what to expect and how to run the show. However, when the targeted audience gets smaller, knowing how to get their attention and turn them into clients can be a little trickier. Brick and mortar businesses have been working hard for years to maintain a steady flow of reliable and constant customers, and knowing which local business marketing strategies work the best in order to get foot traffic in the door on a constant basis is important when you’re a small business owner.

Posted by Lindsey Anderson

Have you heard the snappy tune “100 Bad Days” by AJR? If not, then maybe you should get yourself a 10-year-old girl that makes sure you have the hook up to the “cool kids” music! ;) Regardless, I’m a fan of this song… not only because of its rockin’ sound, but the lyrics actually make me think that the artist was an online coach at one point. Check out these lyrics: “I wrote a song that no one knows I played a show and no one showed Oh my God, I felt so alone, lucky me When all

Posted by Lindsey Anderson

Backlinks are a necessity when it comes to ranking high in search engines and generating profitable traffic for your site and your business. The question is, however, how to get quality backlinks without losing money, or having Google punish you for using sites that aren’t exactly well trusted. Avoiding black hat techniques can be hard if you don’t know where to go, but luckily, we’ve got a solution for your problems. Chirag Kulkarni, an SEO expert that works with the Taco Agency, says there are two easy ways for you to get the backlinks you’re looking for. Working

Posted by Lindsey Anderson

We all know about the importance of website popups, multimedia engagement, and contact avenues on your website. These things are staples of the medium. A lot of them also tend to be complained about to no end. Go ahead and Google “website popups” and you'll see pages and pages of strategies for visitors to avoid or disable them. There are even sites dedicated to warning others to stay away from particularly “annoying” websites. Yikes. First impressions are the strongest, aren't they? This idiom is even more prominent on the internet. According to a Canadian study on online first

Posted by Lindsey Anderson

Using promotional videos is a pretty familiar realm to all marketers. But with the creation of such platforms like YouTube and social media like Instagram and Facebook, the way promotional videos work has changed drastically. If earlier it was enough to air a marketing video on TV, today it is required to follow the rules of the new video marketing platforms in order to reach wider audiences. Nevertheless, video marketing definitely pays off. According to Optinmonster with the reference to Aberdeen Group, video marketers get 66% more leads per year and achieve a 54% increase in brand awareness.