Content creation is the most important thing a small business can do in order to start ranking on the search engines, with or without hiring a professional SEO company. However, just creating content isn’t enough, you have to have a plan. I recently had a client come to me who had been blogging religiously, twice a week for 8 years (she put me to shame!). Yet, after all of this dedication, she was only receiving about 20 organic searches per day. The quality of her content was great, I rarely see anybody that consistent with content, but Google
Jim Palmer is our special guest on today's episode of Traffic and Leads Podcast. An operator of his own small business coaching company The Dream Business Coach, as well as hosting events under Dream Business Academy, Jim has been in the digital marketing game for 18 years! This week, he talks to us about the importance of your mindset, how you can go about overcoming the most difficult obstacles, and the best way to get yourself motivated for your big plans. Let’s get started! Click here to listen to this episode!
. Before we talk about 40 of the Best Social Media Marketing Tools, Picture this: Miranda owns a small bakery in Tualatin, Oregon. She specializes in novelty cakes and wants to expand her business, but to do that, she needs to expand her client base. She has a vast network from previous work experiences, events and conventions in Portland, and so on, and she gets the idea to make use of social media in order to tap into that network and get word of her bakery out through word of mouth. Social media sites have become a powerful
When it comes to advertising campaigns for nationwide and international campaigns, most digital marketers know what to expect and how to run the show. However, when the targeted audience gets smaller, knowing how to get their attention and turn them into clients can be a little trickier. Brick and mortar businesses have been working hard for years to maintain a steady flow of reliable and constant customers, and knowing which local business marketing strategies work the best in order to get foot traffic in the door on a constant basis is important when you’re a small business owner.
Business owners rely on strong, capable employees to get the job done when they can’t be around. With how busy the life of a business owner is, the amount of things you need to do doesn’t always coincide with the amount of time you have to do it. Hiring people locally might seem like the initial pull since they’re in your area and readily available if you need them. However, most digital marketing experts turn to something a little easier and a lot more accessible: hiring a freelancer. People who work remotely for a living are people who
Deepak Shukla is our special guest on today's episode of Traffic and Leads Podcast. He is an SEO expert and founder of Pearl Lemon, Deepak gives us all of his amazing tips and tricks on how to get started with SEO, where the future of SEO is headed, and what pitfalls to avoid when beginning your journey with ranking. He also tells us about the future of searching, telling us his best ways to prepare your business—and website—for mobile devices. Let’s get started! Click here to listen to this episode!
Mikael Yang is our special guest on today's episode of Traffic and Leads Podcast. This week, we’re lucky enough to have the founder and CEO of ManyChat. Since starting ManyChat, Mikael has found a lot of success and believes that messenger marketing is something we’ll need to keep an eye on over the next 5 - 7 years. He tells us about how ManyChat got started, the things that automated systems can help us with, and what to do when people start cheating the system. Let’s get started! Click here to listen to this episode!
When beginning your digital marketing career, one of the first things you’ll hear people talking about is blogging. On top of creating amazing content that you can share with your audience—content that’s meant to help them with their own problems, while also showing that you’re around to fix those problems as well—you can successfully drive traffic back from multiple sources right back to your website with something as simple as a blog post! However, there’s a variety of ways that people can go about starting their blogging career, and finding your best blog content strategy can be a
Violeta Potter is our special guest on today's episode of Traffic and Leads Podcast. Violeta became a quick strategist who specializes in helping people get into the right mindset to be their best self and get their job done as efficiently as possible, while also feeling there best as well! Together, Violeta and I talk about the kind of mindset you need to have when getting into the world of digital marketing, as well as the most common mind traps that people fall into, and how to combat them with your own inner strength. Let’s get started! Click here to
Barbara Turley is our special guest on today's episode of Traffic and Leads Podcast. She is the CEO of The Virtual Hub—a team of experts specialized in digital marketing focused on virtual assistants based in the Philippines—Barbara shares with us her best tips and tricks on how to stay consistent with the media you produce, as well as what VAs (or “virtual assistants”) can help you with when you’re trying to balancing a bunch of things on your plate at once. Let’s get started! Click here to listen to this episode!