Posted by Lindsey Anderson

Social media marketing is a necessity this point, and the ways in which we harness the internet to gain traffic and leads are endless. However, with the social media sphere growing every single day, are we staying inside our bubble? There are different ways to get the same results that you’ve been getting from Facebook and Twitter but with the chance to reach a new audience that already knows what kind of questions to ask and what they’re looking for. Derric Haynie—CEO for Vulpine Interactive, a social media marketing agency that helps exciting companies and startups build contagious

Posted by Lindsey Anderson

Many of you know that I'm based in Portland, and I will always have a soft spot for this city. That being said, I think Portland has some of the biggest varieties of niche businesses, brands, and entrepreneurs. The city, known for being "weird," draws in many small business owners and entrepreneurs with dreams for very specific businesses, and not all of them can last. This is one of the reasons I love living here; there really is something for everyone! The creativity and adaptability of Portland business owners absolutely cannot be matched. The innovation alone here makes

Posted by Lindsey Anderson

If you've taken the time to peak at your Google Analytics, I am sure you that you have seen the stat for "bounce rate." What is bounce rate and what does it mean for your online marketing? Let's find out in today's "What is Wednesday." My kids would define bounce rate as how many times I can send them flying on the trampoline without having to take a rest (that bounce rate is typically quite low). Now view your website as that trampoline, how many people landed on your website, only to quickly take off? If 100 people

Posted by Lindsey Anderson

“No press is bad press,” as the old adage goes. While that’s not always the absolute truth, when you’re starting a business, you want to press, and you want a lot of it. It may seem like the simplest thing to do, but do you really know how to get media attention? As with most things in the business world, getting good press is easier said than done. It takes hard work, dedication, and, of course, knowing when to press the right buttons. Word of mouth advertising is good, but being featured in a media outlet and putting

Posted by Lindsey Anderson

When beginning your digital marketing career, one of the first things you’ll hear people talking about is blogging. On top of creating amazing content that you can share with your audience—content that’s meant to help them with their own problems, while also showing that you’re around to fix those problems as well—you can successfully drive traffic back from multiple sources right back to your website with something as simple as a blog post! However, there’s a variety of ways that people can go about starting their blogging career, and finding your best blog content strategy can be a

Posted by Lindsey Anderson

When it comes to making the best ad campaigns available that keep up with the new ways we can reach our target audience, we have to consider all options that are involved in the marketing mix. This brings us to a relatively new and yet extremely effective way of marketing: geofencing. Now I know what you’re thinking. What is geofencing marketing? Luckily, that’s what we’re here to answer today as well as how you can get involved in a new and very popular technique to reach a whole new demographic of targeted people. Justin Croxton, a geofencing expert

Posted by Lindsey Anderson

With physical retail stores closing down worldwide in favor of convenient online shopping, no time is better to open your own online store than right now. E-commerce is growing, and there is no end in sight! So how can you cash in on your piece of the pie without investing a ton of money upfront? With this strategy, you cannot fail! What's better is that there are tons of resources to help you reach your goals. For example, with Printful UK, you can make your own t-shirt with your original design, but I might be getting ahead of

Posted by Lindsey Anderson

In this podcast, I was interviewed by Stacey. We talked about top online ninja marketing tricks, how I started out on my journey as an entrepreneur with babysitting. I told Stacey how I had only three jobs in my life. Concerning the online ninja marketing tricks, I was kind of self-taught. I figured out the two things that would change my life, which is, driving traffic and leads.Stacey and I are personal friends, and she mentioned that in the show. The show went on a light note as she asked me some personal questions such as whether I

Posted by Lindsey Anderson

Last year, I created a website called lindseysweb.com.  Lindsey's Web was my personal blog where I posted a lot of online marketing strategies and training videos that small businesses could use to start the process of generating traffic and leads for their small business.  The demand for that information took on a life of its own, so I figured it was time for lindseysweb.com to grow up a bit.  With that in mind, I've re-branded lindseysweb.com to www.lindseya.com. Why the name change?  I was working with a client on increasing the Traffic and Leads that his site was