The ONE Facebook ad you should always be running for your business is a retargeting ad. Retargeting ads are so powerful because you are targeting a warm audience. They've visited your website and seen your services, which implies they're at least a little bit interested, which makes them prime for advertising. You WILL see results with a retargeting ad, and best of all? They're not difficult to run!
My Sunday tip for you is a small one. It might almost seem like one you can brush off, but I promise you won't want to ignore it. Every Sunday, I go into my office alone and take fifteen minutes to timeblock my week and decide what I'm going to focus on and write about for my business. Do you know what happens if I don't plan a meal out ahead of time in my house? We default to spaghetti because it's easy and comfortable. If you don't plan ahead, you will also default to what's comfortable for
Tasha Meys and Viv Conway are our special guest on today's episode of Traffic and Leads Podcast. They’re the co-founders and curator at Ace The Gram, an amazing agency that helps business owners and aspiring influencers grow and monetize their Instagram accounts for marketing related reasons. Today, I have them both on the show to talk to me about all things Instagram—the best tips on growing your follower list, how to get influencers to work with your brand, and what you should be doing in order to maximize your consistency, and your content. Let’s get started! Click here to listen
This is a method I've been utilizing for a while now, and goodness gracious, does it work wonders! Recently, I helped my client execute it, and she sent me a screenshot of the results—over $14,000! It's simple: create a pop-up Facebook group challenge that will be useful for your audience. For example, I've run challenges for things like building a great funnel or email marketing. Run that group for a week, but make it known that you'll delete the group by the end of the week to create a sense urgency and then have a big sell at
When you’re a small business owner, an entrepreneur, or a marketer that’s starting your career in the online marketing world, it’s important to know that your brand and your services are in trustworthy and capable hands. Working with one of the top digital marketing agencies in the country is a surefire way to feel confident and comfortable with the launch of your business, and the satisfaction and guarantee of growth as your business takes off into the digital atmosphere! However, we know how hard it can be to find the perfect fit—there are a million options out there,
I've met a lot of people who stop themselves from doing something new because they don't have the skill or they think it's not something they can handle. Well, I'm here to answer the question, are skills born or built? And the answer is easy—they are DEFINITELY built! Your brain is like any other muscle. The more you exercise it or practice new skills, the better it becomes! So exercise that muscle, block out the time, and commit. You can develop digital marketing skills; it just takes commitment.
Jennifer Crawford is our special guest on today's episode of Traffic and Leads Podcast. She is the founder of Social Media Rescue—an agency that handles social media management, social media strategies, and online customer services—Jennifer is all knowing in the ways of maintaining a strong presence online, and monitoring reviews for your business—good and bad—that’ll help keep your online reputation at a happy place for everyone! Today, Jennifer and I talk about how her agency came about, what she can do for small businesses, and how reviews can affect your business in the long run. Let’s get started! Click
The one thing you need for digital marketing success... is tenacity. You need tenacity and consistency to build your digital marketing callouses and set yourself up for success! There are three important questions that you need to ask yourself, too: Can I do it? - YES! You can do it! I know you can! You need to know that you can do it, too. Will it work? - YES! It works! I'm living proof that it works. Is it worth it? - This is a question you can only answer for yourself... but ideally, if you're stepping up
Jeff Hall is our special guest on today's episode of Traffic and Leads Podcast. He is the CEO of Overflow Cafe, an SEO agency that works with small businesses that are just getting their feet wet in the world of SEO! It’s great for beginners, Jeff says, and today, he and I talk about what sort of things you can expect when you work with their agency, as well as some amazing tips and tricks on what to do and what you should be looking for when you’re just starting out. Let’s get started! Click here to listen
Social media has become a must-have in the world of digital marketing, and making sure that you’re using these platforms in the most effective way possible is crucial for online success. We know about the tried and true classics that are necessary—Facebook and Twitter, to name a few—and those are still so important, but it seems like other platforms are beginning to make a rise in the world of online marketing, and Instagram is at the front of that charge. An image-based platform, Instagram gives you a chance to share amazing images from your phone—images you’ve taken yourself,