Posted by Lindsey Anderson

When it comes to online marketing, social media is the cornerstone for nearly everything we do. How we choose to put ourselves out there—and the ways we choose to do it—are important if we want to ensure that we’re getting the best results we can. So, when it comes to Facebook ads and Facebook ads best practices, how can we make sure we’re doing our best and achieving the best possible traffic results? Zach Spear knows the answer! A Facebook ads manager—as well as a stellar copywriter—tells us everything he knows about what Facebook ads can offer you

Posted by Lindsey Anderson

Here we are, in the middle of our series on "how to write a persuasive white paper."  This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers.   If you missed the previous two segments, White Paper Marketing and White Paper Title, don't forget to give them a read. This segment is going to outline your white paper format.  I am going to let you in on a very specific white paper format and share some examples that will take your white paper from boring to brilliant.  So, let’s dive in.

Posted by Lindsey Anderson

You might feel skeptical of digital marketing mastermind programs and digital marketing coaches. But when you think about all the time you spend looking up how to make your ads, optimize content for SEO, and find the details to work out all your tech, doesn't it seem worth it? Think about having all that information in one place, and if you need help, you can talk to a real live human being! Now you might be thinking, I can still figure it out! That might be true, but as an entrepreneur starting out or experiencing a lot of

Posted by Lindsey Anderson

How Google autofill can help you target your content? Anyone who runs a consistent blog knows that it can be tough to come up with topics regularly. Sure, you can go into your Webmaster Tools and check out the top queries as a source of inspiration, but those keywords aren’t long tail and tend to be generally more often than not. That saddles you with the task of turning that general topic into a niche one, which can be just another source of frustration for some. But good news—all hope is not lost. There’s a free and easy solution

Posted by Lindsey Anderson

Here at my company, Traffic and Leads, my team and I are experts on digital marketing, and we also know all the secrets to get more sales. So, what is the difference between a good idea and a good idea that makes sales? There are three fundamental aspects to getting sales; I call it the Sales Stool. The first leg of the stool, one that I see many entrepreneurs miss, is audience. Many people miss out on narrowing their audience because they feel their service or product could be useful to almost anyone, but driving sales means focusing

Posted by Lindsey Anderson

When planning a launch for your small business, you want to make sure that everything you’ve done up until the date of the actual launch has been beneficial to both yourself and your business. Making sure to avoid common pitfalls is just as important as making sure that you’ve got a product people are ready and willing to buy. However, what’s the best way to go about making sure you’ve got everything put together? How do we make sure that we’ve done everything possible to secure successful product launches? That’s where Lesley Clavijo comes in. An expert on

Posted by Lindsey Anderson

When creating and designing a website, the task of making things look neat and appealing can seem very overwhelming, especially to those without HTML experience. Luckily for you, there’s a method to use where you can create a professional and easy-to-read site for free, using the service Weebly.com. First: The CLICK Technique, and How It Affects Your Weebly Site The CLICK Technique is a five step process I’ve come up with through years of trial and error, and it’s a proven success to any marketing team looking to make their mark on their audiences. Each letter in the

Posted by Lindsey Anderson

What is a wordpress plugin?  If you don't know the answer to this question. keep reading.   Back when I started my web development business, adding a cool feature to a website was expensive and time consuming.   Today, building a fully functional website with a ton of bells and whistles can be super easy and inexpensive thanks to a huge library of "Plug-ins".  If you think I'm talking about how you recharge your laptop's battery, then you'd better read today's #whatiswednesday. One of the best things about having your website built on a well-known platform, such as

Posted by Lindsey Anderson

The ways to market and promote yourself and your business are expanding every single day. However, with all the focus we do on online marketing, it’s easy to forget the ways to promote your business offline. Yes, advertising goes hand-in-hand with promoting your business offline, but there’s a different way to spread the word. Live events are popular among the business world, but when using an event as a marketing tool, you’ll find just how successful and resourceful they can be. Using a live event as a marketing tool doesn’t seem like something you’d think of immediately, but

Posted by Lindsey Anderson

If you have that urge to do things differently, a desire to change the status quo in any industry, a wish to solve problems, a high tolerance for failure, the ability to pick yourself up after a failure, and the willingness to accept financial risk, you might very well qualify for being an entrepreneur. Entrepreneurship isn’t really a skill to be learned. You’re either an entrepreneur or not. Obviously, you can learn some things, but if you don’t have that inner passion and talent, it’s going to be very difficult to stand out considering that of all small