Posted by Lindsey Anderson

Not so long ago, the vast majority of people on the web were using Internet Explorer on their Windows PC. But times have changed, and more and more people have discovered features, speed and stability that exist outside of Microsoft's suite of products. That is why "Cross-Browser Compatibility" is an important lesson, and today's ‪#‎WhatIsWednesday‬. Your website may look and function vastly different in Internet Explorer than it does in Chrome, Firefox or Safari. Since we can no longer be confident that our audience is using the same browser, it's important to double-check out site in a few

Posted by Lindsey Anderson

If you think you have finally made it in business through proper SEO marketing and can now take a break, think again. This industry never rests, and change is the only constant you can count on. It is for this very reason you should solve your existing SEO problems as soon as they come up. But in most cases, that is easier said than done, since you might not know where to begin, or what approach to take. But today, you will master some proven SEO hacks that you can use to enhance your social signals. Before we

Posted by Lindsey Anderson

The Hare and the Tortoise both had good-paying, 9-to-5 jobs working in a cubical.  Their jobs paid them a good salary, but being entrepreneurs at heart, they felt unfulfilled, and dreamed of being something other then just an employee.  One Saturday, the two friends were sitting together at a local coffee shop, discussing the latest episode of "Shark Tank" when it happened, each of them had their eureka moment.  Both got the perfect idea for a business.  An idea so incredible, it was sure to be a huge success.  Before their lattes were even finished, they headed home to

Posted by Lindsey Anderson

Is your website conversion rate low?  Ask yourself these 9 questions about your website.  The answers will improve your website conversion rate. 1.  Do users have to search for your contact information?  This is one of the main things your website visitors are searching for. 2.  Is your website easy to use on a mobile device?  A great deal of website visitors are using a mobile device.  Don't lose these visitors because your site isn't mobile friendly. 3.  Does your website have a fresh look?  There are lots of ways to have a professional looking website without spending a

Posted by Lindsey Anderson

Business owners rely on strong, capable employees to get the job done when they can’t be around. With how busy the life of a business owner is, the amount of things you need to do doesn’t always coincide with the amount of time you have to do it. Hiring people locally might seem like the initial pull since they’re in your area and readily available if you need them. However, most digital marketing experts turn to something a little easier and a lot more accessible: hiring a freelancer. People who work remotely for a living are people who

Posted by Lindsey Anderson

I’ve had the opportunity to help hundreds of online coaches build and monetize their online businesses over the past 10 years. One of the most frustrating, confusing, and overwhelming topics is that of paid ads. Most online coaches are aware of the game-changing power of ads but as you dive into implementing this powerful marketing platform, many are stopped for a few simple reasons: LACK OF BUDGET: I get it – Hiring a skilled consultant such as myself to run a custom campaign for you can cost thousands of dollars and that doesn’t even include ad spend. How

Posted by Lindsey Anderson

A great title tag can generate more website traffic, so it holds a lot of power.  What is a title tag?  Where can you find it?  What are some important title tag guidelines?  Find out the answers to these questions in today’s #whatiswednesday. What Is a Title Tag? A title tag is a little snippet of code in the header of all of your web pages that tells the search engines and your website visitors what your page is about.  If you look at the HTML source of a webpage, the title tag is contained between two code

Posted by Lindsey Anderson

Not too long ago, I visited Patience over at the Online Success Journey podcast. Patience was a delight to chat with, and I was more than happy to discuss some of the jobs I’ve had before I threw myself into what I do now, which as you all know, is Web Impact and running the Traffic and Leads Podcast. When it comes to the hard-hitting questions, Patience really nailed them all. She asked me to reveal a super-secret, secret, and I actually did! But she also asked what sort of setbacks I experienced when I first began working

Posted by Lindsey Anderson

When people talk about social media marketing, you expect to hear about the same websites over and over again—Facebook, Instagram, LinkedIn, and Twitter. And while they’re all the staple of online marketing, a new website is emerging that gives you the same traffic and leads you’re looking for in a new way—Pinterest. That’s right! Before you make your judgment calls, we’ve got a lot of juicy information to share about how to use Pinterest for business, and local Pinterest expert Alisa Meredith tells us everything we need to know. On the Traffic and Leads Podcast, Alisa goes through

Posted by Lindsey Anderson

There is an art to Facebook ads, we all have suffered from Facebook ad spend being wasted. You work hard for your money, and it is vital to the success of your coaching and consulting business to be able to scale, and Facebook ads are an exceptional way to do this. Lindsey explains exactly how to do Facebook ads the best way. Best Facebook Ads for Coaches / Less than $15 a Day: In today’s episode of the Build and Monetize Podcast Lindsey helps you to understand Facebook ads and discusses the best Facebook ads for coaches. She