Conversational Copywriting: How to Be A Good Copywriter

Posted by Lindsey Anderson

Nick Usborne is our special guest on today's episode of Traffic and Leads Podcast. A copywriter of 40 years, Nick is the king of Conversational Copywriting. This week, Nick and I have a conversation about what it means to use persuasive and casual language in your copywriting in order to build a unique and special bond with your audience. Getting to know your own writing voice is important, and learning to let go of fear and pressure to sound and look like everyone else does can massively increase the success of your copywriting skills. Let’s get started! Click here to
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5 Simple Tricks to Boost Your Business Online

Posted by Lindsey Anderson

No matter how big the internet gets, it still presents great opportunities for businesses to spread their influence and promote their brand online. The digital and online platforms run the gamut from social media and e-Commerce to blogs and online personalities in order to increase their reach to their audiences. But despite the vast landscape of information, businesses still claw their way to get their brands, products, and services first to the consumer. So, in this article, we will discuss five simple online strategies to navigate your way on the web. Build your brand Brands that interact with
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Podcasting on Steroids: A Strategy For Any Business

Posted by Lindsey Anderson

I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be utilized by any business in any niche to get yourself in front of
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Techniques to Increase Interlinking

Posted by Lindsey Anderson

You’ve already set up a great website, aced it on web design, and you’re now focusing on how to get the most out of it. Search engine optimization is, of course, the first thing that should click in your mind when it comes to internet marketing. And among the many search optimization techniques and strategies you’re going to put in place, link-building is something you shouldn’t forget. Of course, link building involves the use of hyperlinks within your web content that redirect your visitors to other high-value, relevant, resourceful web pages within the web. This brings us to
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Aristotle: The Distinguished Digital Marketer

Posted by Lindsey Anderson

Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt be in court suing for copyright infringement.) Aristotle taught that if you were
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Business Process Automation Solutions

Posted by Lindsey Anderson

Jessica Hansen is our special guest on today's episode of Traffic and Leads Podcast. Jessica helps women get their businesses launched and automated by creating systems, and making sure that things are running in the very best way possible. This week, she’s here with us on the Traffic and Leads podcast to tell us all about the work she does, the software she likes, and how to make sure that your system is up to snuff. Let’s get started! Click here to listen to this episode!  

28 Best LinkedIn Marketing Tools to Improve Your LinkedIn Marketing

Posted by Lindsey Anderson

As a business owner, an entrepreneur, and someone who works in the marketing field, making sure that you’re using the best LinkedIn marketing tools to improve your overall business strategy is important for your future success. LinkedIn is a social media platform that’s built for the express reason of giving business owners a place to connect, collaborate, and form relationships with each other in order to further their progress and help others along the way. However, if you’re new to LinkedIn—or if you’re unsure of how to get the job done when creating a LinkedIn profile—approaching the world
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Check Out the Popular Domain Names Today

Posted by Lindsey Anderson

Finding out which domain names are currently popular and worth a lot of money can give you a lot of insight into what kind of domain names command serious power on the Internet. Most registrars now publish what domains sell for the highest amount of cash and which are currently on the market for a serious price point. There are a lot of commonalities in the most desirable domain names currently available. The tend to be short and to the point, insanely memorable, and rather simple in their function. Nearly every domain name that’s a single world has
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Supercharge Your Social Signals Thru These 4 Tested Hacks

Posted by Lindsey Anderson

If you think you have finally made it in business through proper SEO marketing and can now take a break, think again. This industry never rests, and change is the only constant you can count on. It is for this very reason you should solve your existing SEO problems as soon as they come up. But in most cases, that is easier said than done, since you might not know where to begin, or what approach to take. But today, you will master some proven SEO hacks that you can use to enhance your social signals. Before we
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Content Marketing Fantasyland & Busting Marketing Myths

Posted by Lindsey Anderson

Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).