Posted by Lindsey Anderson

Hey everybody! I was recently asked by Laura Steward to be featured on her show, It’s All About the Questions! We had a great chat all about how to light up your internet marketing presence! Before we got deep into strategies, Laura asked how I got the name, One-Click Lindsey! I shared with her a fun story about when I worked for a Chiropractor and how the name was given to me! It has been a great, memorable name that has been excellent for marketing! It is more catchy than just my name! We then talked about how

Posted by Lindsey Anderson

If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad. Pro: CPM is

Posted by Lindsey Anderson

On the surface, the answer to our article title is an obvious one. Scripts are for actors, right? In other words, people talking at you use scripts. People talking with you use conversation. In the B2B and Medtech sales world, conversation builds trust, rapport, reliability, education, and awareness about your product or service. If you’re a business development professional, though, sometimes it’s intimidating to confront a sales prospect knowing that you’ll eventually ask them for a purchase. Below, we’ll share a few tips for building a conversation with your prospects that helps you close more sales. Make sure

Posted by Lindsey Anderson

If you’re in the world of business and online marketing, then you know how Google Adwords works. They’re an essential must-have in terms of getting paid traffic and leads, and while we all use them, you might want to be careful of how you’re using them. According to this recent statistic, 61% of Adwords and Facebook ads fail to create a single conversion. That’s over half of them! It’s safe to say that most people don’t know Google Adwords best practices, and we’ve cracked the code on how to use them and get results. Jacob Baadsgaard of Disruptive

Posted by Lindsey Anderson

Content marketing and social media marketing go hand-in-hand when you’re trying to generate the best traffic and leads you can. However, making sure that you’re producing the right content to bring audiences to your website is important—knowing what to right about, how to properly advertise it, and what you should be focusing on for proper SEO is a laundry list you shouldn’t have to spend all of your time worrying about, when you should be generating this awesome content. How do we use blogging for marketing purposes when we aren’t sure what goes into a suitable blog post?

Posted by Lindsey Anderson

Straight up, I am a Seahawks fan and the end of the Super Bowl was difficult to stomach. As much as I don’t want to rehash the pain of last Sunday night, I will, because there was some really important lessons that small businesses can apply to their online marketing strategies. 1. Adapt Seahawks lost their defensive back, Jeremy Lane, to an injury after he made a huge play in the first quarter and intercepted Tom Brady’s pass in the end zone. I am sure this was unsettling for the Seahawks, but they came up with a Plan

Posted by Lindsey Anderson

While a 9-5 job won’t give you the freedom and liberty to own your time, a business venture may just give you the flexibility to spend your time when you need to, and when you want it. However, starting up and maintaining a business is not an easy feat. Marketing your brand proves to be another business challenge. You can advertise on the radio, in your local newspaper, on the yellow pages, or even on a billboard. These are the traditional and common means of marketing, which do not do much in terms of the biggest hurdle in

Posted by Lindsey Anderson

In a lot of ways, the internet is like the wild west, a vast expanse of unclaimed territory where pretty much anything goes. Legislatures from all over the world continue to try to put rules in place preventing people from taking advantage of others in this untamed land of opportunity. One of these laws is something every small business needs to pay attention to and is the topic for today's ‪#‎WhatIsWednesday‬. CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Yes, email marketing is looped in with the pornographers, but

Posted by Lindsey Anderson

How to Get Clicks? I was recently a guest on the Join Up Dots podcast to share some of the nuts and bolts secrets I use to turn businesses into thriving and successful super powers. They wanted to know how I got started on the entrepreneurial path and had me talking about my first forays into the business world as a young girl, and the inceptions of my thriving web developing company Traffic and Leads.com . It was really interesting to discuss features of the entrepreneur mindset, and some of the stuff that goes on behind the scenes. We

Posted by Lindsey Anderson

You’ve already set up a great website, aced it on web design, and you’re now focusing on how to get the most out of it. Search engine optimization is, of course, the first thing that should click in your mind when it comes to internet marketing. And among the many search optimization techniques and strategies you’re going to put in place, link-building is something you shouldn’t forget. Of course, link building involves the use of hyperlinks within your web content that redirect your visitors to other high-value, relevant, resourceful web pages within the web. This brings us to