To run a successful business in this digital era, you need to employ the best digital marketing strategy. Search Engine Optimization is one of the best options, as it ensures your website ranks top on Google. However, the mistake that many business persons make is that they design an SEO campaign and rest at that. You need to keep track of your SEO plan, evaluate it using serpbook SEO rank tracking, among other efficient tools and improve on areas that are underperforming. The question remains, is SEO a difficult channel compared to others? When it comes to enhancing
Neil Thompson is our guest on today's episode of Traffic and Leads Podcast. When it comes to the world of digital marketing, some people are still just starting out. It’s a fast-paced environment to live in, and being able to handle your own against some of the best is important if you want to succeed. That’s where Neil Thompson comes in. Neil is just starting out in the world of digital marketing, and through the success, he’s found today, he can speak first hand on the struggles of dipping your toes into this environment. His company, Teach the Geek, has
I’ve been talking about this for a little bit now, but it certainly bears worth repeating: building trust and credibility is one of the best ways you can find success with your clients. Customers are more willing to take their business to people they know they can trust, and making sure that you’re available and accessible when it comes to that is imperative in your long term marketing success. However, building trust and credibility can be an easier said than done situation. Being able to be trustworthy means that you have to care about more than just sales
ManyChat is a tool that was originally designed to create messenger chatbots. However, it has become far more in recent years. ManyChat is a marketing tool for social media that has an enormous repertoire of amazing things that it can do. From a business’s social media point of view, it can help that business to gain new followers by automatically sharing content about your business with those that may be interested, as well as "chatting" with them on messenger and answering any questions that they may have about your business. If you’d like to find out more about
Jason Hsiao is our special guest on today's episode of Traffic and Leads podcast. Creator and video editor at Animoto, a software designed to help small businesses owners create professional looking video content, Jason has all the inside tricks that beginners are looking for when it comes to breaking into the world of video. From getting started, to finding the most interesting content to work with, Jason can get you ready for the world of video, while skipping the live aspect for those who prefer to keep things more narrative. Let’s get started! Click here to listen to this episode!
While a 9-5 job won’t give you the freedom and liberty to own your time, a business venture may just give you the flexibility to spend your time when you need to, and when you want it. However, starting up and maintaining a business is not an easy feat. Marketing your brand proves to be another business challenge. You can advertise on the radio, in your local newspaper, on the yellow pages, or even on a billboard. These are the traditional and common means of marketing, which do not do much in terms of the biggest hurdle in
Brendan Kane is our special guest on today's episode of Traffic and Leads Podcast. A digital marketer and business strategist, Brendan’s been in the game for over 15 years and is here to share some of his amazing expertise with us. A recent author of the amazing book One Million Followers: How I Built A Massive Social Following in 30 Days, Brendan has worked out a technique that ensures success to the people that follow it. Let’s get started! Click here to listen to this episode!
Social media marketing is gradually gaining preference among modern day businesses. B2B and B2C social media marketing are proving to be cost-effective, thereby drawing the attention of businesses that are targeting branding themselves across the market. When it comes to social media marketing, the opportunities available are gradually positively influenced and affected by the emerging game-changing trends within the industry. With the increased preference for the use of social media channels, marketers are finding new opportunities and exploiting them while targeting increasing their reach in the market. Here are 8 game-changing trends in social media marketing evidenced
Digital marketing is often a world that doesn’t think about social settings, and the idea that in order to succeed, we should beat the bushes. Instead, people often pressure you about the numbers, and how you’re going to reach your next sales goal. The people you meet are consumers, and thinking of them as such is what you need to be doing in order to get from one successful transaction to another. That’s successful digital marketing, and that’s all that matters. It’s not safe to say that’s entirely wrong, but it’s a bold assumption that the people you’re
Though it may be hard to believe, being able to develop trust through digital marketing isn’t always as easy as it could be. As personable as I can be—and trust me, I’m a nice person—the moment the word ‘marketer’ leaves my mouth, people instantly become wary of my entire personality. We know that being a marketer requires a level of being able to sell to people, sometimes products they don’t think they need until we explain to them just how easier we can make their lives if they just give us a chance. However, using that motive of