For every good digital marketing company, there are probably two more that fail to live up to their clients’ expectations. According to a 2019 post on HubSpot, only 22% of all businesses are happy with their conversion rates. This means they are stuck with digital marketing services which leave a lot to be desired. As a business owner looking to get an edge over your competitors, you need to pick the digital marketing services that working for you and shun the strategies that are draining your budget without positively impacting the bottom line. A lot of companies out
The goal of membership websites is to acquire and retain members. This usually means delivering two sides of the same coin -- valuable content such as a free blog or other content that converts visitors into subscribers. Let’s look at best practices of profitable membership websites, including some easy, small adjustments that can fuel profits on your own site. 1. A blog and fresh content Public blog posts help you capture new members; they will drive traffic because of these search engine ranking factors: Regularly updated content. Increased use of relevant keywords in a meaningful way. This is
Vin Clancy is our special guest on today's episode of Traffic and Leads Podcast. Vin knows some of the best ways to gain more traffic and leads towards your businesses revolve around growth hacks. He’s been in this business for a while, and currently, he helps small businesses grow their business through the cheat codes of the internet. Let’s get started! Click here to listen to this episode!
When you exist in the world of online business, the number one thing you need to have is a strong digital marketing foundation. If you hit the ground running without anything to support yourself or your business, then you’ll find yourself at a loss when it comes to finding success. Luckily, it’s easier to succeed than you think! You don’t always need to go at it alone; in fact, reaching out to experts in the field who are willing to work with you is something that’s well worth the risk and the payoff. Making sure that you have
To run a successful business in this digital era, you need to employ the best digital marketing strategy. Search Engine Optimization is one of the best options, as it ensures your website ranks top on Google. However, the mistake that many business persons make is that they design an SEO campaign and rest at that. You need to keep track of your SEO plan, evaluate it using serpbook SEO rank tracking, among other efficient tools and improve on areas that are underperforming. The question remains, is SEO a difficult channel compared to others? When it comes to enhancing
Neil Thompson is our guest on today's episode of Traffic and Leads Podcast. When it comes to the world of digital marketing, some people are still just starting out. It’s a fast-paced environment to live in, and being able to handle your own against some of the best is important if you want to succeed. That’s where Neil Thompson comes in. Neil is just starting out in the world of digital marketing, and through the success, he’s found today, he can speak first hand on the struggles of dipping your toes into this environment. His company, Teach the Geek, has
I’ve been talking about this for a little bit now, but it certainly bears worth repeating: building trust and credibility is one of the best ways you can find success with your clients. Customers are more willing to take their business to people they know they can trust, and making sure that you’re available and accessible when it comes to that is imperative in your long term marketing success. However, building trust and credibility can be an easier said than done situation. Being able to be trustworthy means that you have to care about more than just sales
ManyChat is a tool that was originally designed to create messenger chatbots. However, it has become far more in recent years. ManyChat is a marketing tool for social media that has an enormous repertoire of amazing things that it can do. From a business’s social media point of view, it can help that business to gain new followers by automatically sharing content about your business with those that may be interested, as well as "chatting" with them on messenger and answering any questions that they may have about your business. If you’d like to find out more about
Jason Hsiao is our special guest on today's episode of Traffic and Leads podcast. Creator and video editor at Animoto, a software designed to help small businesses owners create professional looking video content, Jason has all the inside tricks that beginners are looking for when it comes to breaking into the world of video. From getting started, to finding the most interesting content to work with, Jason can get you ready for the world of video, while skipping the live aspect for those who prefer to keep things more narrative. Let’s get started! Click here to listen to this episode!
While a 9-5 job won’t give you the freedom and liberty to own your time, a business venture may just give you the flexibility to spend your time when you need to, and when you want it. However, starting up and maintaining a business is not an easy feat. Marketing your brand proves to be another business challenge. You can advertise on the radio, in your local newspaper, on the yellow pages, or even on a billboard. These are the traditional and common means of marketing, which do not do much in terms of the biggest hurdle in