On the surface, the answer to our article title is an obvious one. Scripts are for actors, right? In other words, people talking at you use scripts. People talking with you use conversation. In the B2B and Medtech sales world, conversation builds trust, rapport, reliability, education, and awareness about your product or service. If you’re a business development professional, though, sometimes it’s intimidating to confront a sales prospect knowing that you’ll eventually ask them for a purchase. Below, we’ll share a few tips for building a conversation with your prospects that helps you close more sales. Make sure