Straight up, I am a Seahawks fan and the end of the Super Bowl was difficult to stomach. As much as I don’t want to rehash the pain of last Sunday night, I will, because there was some really important lessons that small businesses can apply to their online marketing strategies. 1. Adapt Seahawks lost their defensive back, Jeremy Lane, to an injury after he made a huge play in the first quarter and intercepted Tom Brady’s pass in the end zone. I am sure this was unsettling for the Seahawks, but they came up with a Plan
In a lot of ways, the internet is like the wild west, a vast expanse of unclaimed territory where pretty much anything goes. Legislatures from all over the world continue to try to put rules in place preventing people from taking advantage of others in this untamed land of opportunity. One of these laws is something every small business needs to pay attention to and is the topic for today's #WhatIsWednesday. CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Yes, email marketing is looped in with the pornographers, but
It can be hard to take a critical look at your own website. You are so familiar with it, it can be difficult to know what is working or what can be improved upon. But website first impression is very important. Today I pick a random website and share my first impressions on it. Want to know what I think of your website? Leave a comment with your site's address below!
I won't waste your time expanding the acronyms or giving you the history. I'm just going to give you the answer. Follow these general rules when using images on the web: GIF - Use this guy if your image is animated. JPG (JPEG) - Use this on the web or if you need a smaller file size and you are okay with a lack of quality. If you have images or photos on your website, this is the perfect place for a JPG. However, if you need a transparent background instead of a big white block, don't use this.
When creating and designing a website, the task of making things look neat and appealing can seem very overwhelming, especially to those without HTML experience. Luckily for you, there’s a method to use where you can create a professional and easy-to-read site for free, using the service Weebly.com. First: The CLICK Technique, and How It Affects Your Weebly Site The CLICK Technique is a five step process I’ve come up with through years of trial and error, and it’s a proven success to any marketing team looking to make their mark on their audiences. Each letter in the
Newspaper publishers know the importance of deciding which news stories and photographs will entice customers to purchase and read. Displaying those headlines and photographs prominently on the top half of the paper means that when the paper is folded for display, these attention grabbing items are still visible. This same principle applies to effective websites and is today's topic for "What Is Wednesday." Above the fold, as it applies to web design, is the portion of a Web page that is visible in a browser window when the page first loads. You only have a few seconds to
The Ant and the Grasshopper have both found success on the web. The Ant owns a local moving company. He has a nice website and a steady flow of business. The Grasshopper sells sporting apparel online. He’s been able to utilize his social media pages to get his customer excited about his latest products which produces sales on a daily basis. Both know that even though they have a steady flow of income, there are changes that need to be made in order to remain competitive and take their businesses to the next level. The Ant’s business is