Posted by Lindsey Anderson

How to market your app? As business owners, it's our job to get the angle on all new marketing strategies. Mobile apps aren't only handy–they're a perfect way to spread the word about your business. Apps have been shown to increase customer loyalty overall, in both new and regular clients. It's exactly why many businesses are trying their hand at app development. But here's the tricky part: apps don't market themselves. Just as you need an app to market your business, you need strategies to market your app. It's not going to market itself, after all. You'll need

Posted by Lindsey Anderson

  It’s 2020, and it would be a waste to not take advantage of technological advances in order to make your business run more smoothly and efficiently. Lots of revolutionary developments have changed the game in terms of how to communicate, market, and sell to your customers. Apart from these externally targeted technologies, there are also ways you can run your enterprise more smoothly behind the scenes. The following are some of the key pillars you can exploit in order to maximize efficiency for your business ventures: 1. Digital Ads Marketing and advertising to your customers have taken

Posted by Lindsey Anderson

Are you a new coach or consultant and have been wondering how to get coaching clients? Today, it is not uncommon to see bloggers shouting about their 7-figure empires and luxurious lifestyles. And they do not stop there! They go ahead and narrate about their awesome coaching packages and the long list of waiting clients. These coaches create a burning desire and scare the hell out of you. Why? Because your business is new or current strategies are ineffective, you are way down the road from where they are. The top coaches, consultants, and entrepreneurs out there have

Posted by Lindsey Anderson

With every passing year, the list of credentials that falls under the digital marketing title expands more and more, giving us more to learn, and more to do. With that knowledge, however, comes the need to keep up with current events, and making sure that we’re staying on top of things as they progress. The online highway is quick—it changes, constantly, and often affects the way we do our job. With social media on the rise and mobile features being higher and higher on the list of priorities, it’s hard to make sure that everything you need is

Posted by Lindsey Anderson

This article is going to talk about the 30 best business podcasts you should listen to in 2021. When it comes to content marketing, podcasts are an excellent resource for small business owners. There are approximately 40 million people who are tuning in to podcasts for inspiration, motivation, entertainment, and education every week. This broadcast medium has dramatically evolved since it first came out in the early 2000s. Podcasts are mostly talk-in-demand in a radio format and provide listeners with impactful lessons and stories on how to build their companies for the better. By listening to these podcasts,

Posted by Lindsey Anderson

As a business owner, sales leads became the focus of my existence. I tried everything from cold-calls to chamber of commerce mixers to sponsoring local events. It's not too surprising that I was a prime target for the advertising sales rep for some of my local radio stations. He showed me charts of their listener-ship, statistics of the important demographics that would hear my ad, and convinced me of the amazing rate of return that traditional radio advertising would provide. I'll admit, it was pretty cool hearing my ad in my car for the first time! And you

Posted by Lindsey Anderson

I have a feeling that 2021 is going to be a wild and prosperous year for entrepreneurs. Sure we have challenges, but the opportunity is everywhere, and it's our time to take it! That being said, sometimes it's hard to stay motivated in the face of struggle, people telling you no, and sometimes you just aren't feeling it. So today, I wanted to highlight 42 inspirational entrepreneurs to watch in 2021 to spark your curiosity and check-in with other businesses! When you take a look at other businesses, you aren't just expanding your ideas and motivation, but you

Posted by Lindsey Anderson

Podcasts are mega popular these days. These acquisitions by Spotify just prove this. With the help of some SEO tricks, you can grow your podcast audience even further. In short, you need to know how to leverage your podcast for SEO, but also how to rank well on the platforms, where you publish it. Here are some main ways to grow your podcast with SEO. 1. Catchy title Start with a well-written title. This is how one can find your episodes on iTunes or Google Play. These marketplaces put a heavy emphasis on keywords, which are in your

Posted by Lindsey Anderson

It's no secret that marketing can be pretty tricky. Finding the right strategy for your audience and your budget can take a lot of time and work, and many businesses have accidentally sunk money into campaigns that were too costly or didn't pull in a good enough ROI. In a previous post, we talked about the 'Iron Triangle of Digital Marketing Success: results, cheap, and fast. Businesses can only ever prioritize two out of the three, and the third side is dependent on the other two. The iron triangle is useful for determining what you think is important

Posted by Lindsey Anderson

Getting to the top or the page in search engines is one of the most important things you can do to drive traffic to your website. And what is one of the most important things you can do to achieve this goal? Find out in today's ‪"What Is Wednesday." Let's talk about Link Building. Google, and other search engines, tend to rank pages higher in search results based on the number of quality links to those pages. The people that develop these search engines have found that this was a really powerful way to know how reputable site