If you’re in the world of business and online marketing, then you know how Google Adwords works. They’re an essential must-have in terms of getting paid traffic and leads, and while we all use them, you might want to be careful of how you’re using them. According to this recent statistic, 61% of Adwords and Facebook ads fail to create a single conversion. That’s over half of them! It’s safe to say that most people don’t know Google Adwords best practices, and we’ve cracked the code on how to use them and get results. Jacob Baadsgaard of Disruptive
Content marketing and social media marketing go hand-in-hand when you’re trying to generate the best traffic and leads you can. However, making sure that you’re producing the right content to bring audiences to your website is important—knowing what to right about, how to properly advertise it, and what you should be focusing on for proper SEO is a laundry list you shouldn’t have to spend all of your time worrying about, when you should be generating this awesome content. How do we use blogging for marketing purposes when we aren’t sure what goes into a suitable blog post?
Straight up, I am a Seahawks fan and the end of the Super Bowl was difficult to stomach. As much as I don’t want to rehash the pain of last Sunday night, I will, because there was some really important lessons that small businesses can apply to their online marketing strategies. 1. Adapt Seahawks lost their defensive back, Jeremy Lane, to an injury after he made a huge play in the first quarter and intercepted Tom Brady’s pass in the end zone. I am sure this was unsettling for the Seahawks, but they came up with a Plan
While a 9-5 job won’t give you the freedom and liberty to own your time, a business venture may just give you the flexibility to spend your time when you need to, and when you want it. However, starting up and maintaining a business is not an easy feat. Marketing your brand proves to be another business challenge. You can advertise on the radio, in your local newspaper, on the yellow pages, or even on a billboard. These are the traditional and common means of marketing, which do not do much in terms of the biggest hurdle in
In a lot of ways, the internet is like the wild west, a vast expanse of unclaimed territory where pretty much anything goes. Legislatures from all over the world continue to try to put rules in place preventing people from taking advantage of others in this untamed land of opportunity. One of these laws is something every small business needs to pay attention to and is the topic for today's #WhatIsWednesday. CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Yes, email marketing is looped in with the pornographers, but
How to Get Clicks? I was recently a guest on the Join Up Dots podcast to share some of the nuts and bolts secrets I use to turn businesses into thriving and successful super powers. They wanted to know how I got started on the entrepreneurial path and had me talking about my first forays into the business world as a young girl, and the inceptions of my thriving web developing company Traffic and Leads.com . It was really interesting to discuss features of the entrepreneur mindset, and some of the stuff that goes on behind the scenes. We
You’ve already set up a great website, aced it on web design, and you’re now focusing on how to get the most out of it. Search engine optimization is, of course, the first thing that should click in your mind when it comes to internet marketing. And among the many search optimization techniques and strategies you’re going to put in place, link-building is something you shouldn’t forget. Of course, link building involves the use of hyperlinks within your web content that redirect your visitors to other high-value, relevant, resourceful web pages within the web. This brings us to
As a business owner, an entrepreneur, and someone who works in the marketing field, making sure that you’re using the best LinkedIn marketing tools to improve your overall business strategy is important for your future success. LinkedIn is a social media platform that’s built for the express reason of giving business owners a place to connect, collaborate, and form relationships with each other in order to further their progress and help others along the way. However, if you’re new to LinkedIn—or if you’re unsure of how to get the job done when creating a LinkedIn profile—approaching the world
SEO (Search Engine Optimisation) is what most often let a customer find a company. However, with so much online noise and clutter, it is essential that your website ranks on the first page of Google’s results – otherwise, you, however amazing you are, will not be seen. Put simply, if you want your business to be found in the modern online world, you need exceptional SEO. There are many factors which come into play when optimizing your site for Google and search engines: technical factors, the quality of content, and not least of all SEO. Know Your Keywords
You want to know how to market your online business, and you want to know how you can use webinars to do it. Good news–you've come to the right place! Webinars are a medium that's overlooked far too frequently. These things have a ton of uses, and can be a key part in your marketing process. They build trust, which alone makes them a worthy product, as well as a direct method of getting leads for your business. Most importantly, webinars make your audience curious. Curiosity is a bit like a yawn that just won't stop coming back.